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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Periodical Published Irregularly,Regular Release

DOI: 10.6495/CIMBM.2014

Basic Information

Language : Traditional Chinese

First Published Issue : 2014第17屆

Social Sciences> Economics

Social Sciences> Management

Publisher

東吳大學企業管理學系

Taiwan

東吳大學企業管理學系 Publishing 』

2018第20屆
Total7Pages
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1

產品屬性、品牌知名度與產品知識程度對消費者之影響-以復刻球鞋Air Jordan系列為例

陳昱豪(Yu-Hao Chen)林陽助(Yang-Chu Lin)

復刻產品屬性品牌知名度產品知識程度購買意願知覺價值RetroProduct AttributesBrand AwarenessProduct KnowledgePurchase IntentionPerceived Value

10.6495/CIMBM.201806.0001 DOI

Abstract Download Download PDF Add to Cart Add to Cart Track Track

2

家外數位看板之廣告態度研究以西門町商圈為例

王睿清(Wang, Jui Ching)王超弘(Wang, Chau Hung)

DOOH (Digital out of home)Advertising attitudeAdvertising valuebuying desiresonline search

10.6495/CIMBM.201806.0002 DOI

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3

無人複合式商店與消費者接受度探討-以X-STORE為例

陳又嘉(You-Jia Chen)許舒婷(Shu-Ting Hsu)吳岳錚(Yueh-Cheng Wu)

無人商店Compound Self-Service Store

10.6495/CIMBM.201806.0003 DOI

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4

台灣小型室內設計業行銷策略之探討

黃盈裕黃文宏王頌評

室內設計行銷策略interior designmarketing strategy

10.6495/CIMBM.201806.0004 DOI

Abstract Download Download PDF Add to Cart Add to Cart Track Track

5

負面選舉廣告與幽默訴求對罷免之廣告效果影響-以選民怕被笑特質為干擾變項

林耀南(Yao-nan Lin)謝宜瑾(Yi-Chin Hshieh)

罷免廣告負面選舉廣告幽默廣告選民怕被笑特質嘲笑風格Remove advertisingNegative political advertisingHumorous advertisingGelophobia tendencyPho-Phi-Kat Style

10.6495/CIMBM.201806.0005 DOI

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6

具碳補償、不完美品質生產以及運輸容量限制下供應商管理存貨之買賣整合最佳生產存貨模式

蔡登茂(Deng-Maw Tsai)王建凱(Jian-Kai Wang)

碳補償買賣整合供應商管理存貨Carbon offsetIntegrated vendor-buyerInventory management

10.6495/CIMBM.201806.0006 DOI

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7

探討在共享經濟何種因素促使人們願意投入協同消費

曾郁涵(Yu-Han Tseng)王超弘(Chau-Hong Wang)

共享經濟協同消費使用權態度與行為之鴻溝Sharing EconomyCollaborative ConsumptionAccess Over OwnershipAttitude-Behavior Gap

10.6495/CIMBM.201806.0007 DOI

Abstract Download Download PDF Add to Cart Add to Cart Track Track

8

工業4.0、科技創新對企業永續發展影響之研究

陳坤成(James K. C. Chen)李昊餘(Howard H. Y. Lee)

工業4.0物聯網企業永續經營科技創新創新經營模式Industry 4.0Internet of Things (IoT)Enterprise sustainable developmentTechnology innovationInnovative business model

10.6495/CIMBM.201806.0008 DOI

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9

考量碳稅與不同回收品質與價格之最佳訂購及再製生產策略

蔡登茂(Deng-Maw Tsai)林怡君(Yi-Chun Lin)

碳排放逆物流再製生產carbon emissionreverse logisticsremanufacturing

10.6495/CIMBM.201806.0009 DOI

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10

以方法目的鏈分析餐飲外送平台價值之研究

蕭鈺錦(Yu-Chin Hsiao)蔡裴晅(Pei-Hsuan Tsai)白凢芸(Fan-Yun Pai)林哲鵬(Che-Peng Lin)

餐飲外送平台方法目的鏈階梯訪談法階層價值圖Food Delivery PlatformMean-End ChainLadderingHierarchical Value Map

10.6495/CIMBM.201806.0010 DOI

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2018第20屆
Total 7 Pages

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