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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Periodical Published Irregularly,Regular Release

DOI: 10.30090/service

Basic Information

Language : Traditional Chinese

First Published Issue : 2009年

Social Sciences> Sociology

Publisher

中興大學行銷學系

Taiwan:台中市

國光路250號

中興大學行銷學系 Publishing 』

2009年
Total5Pages
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1

在企業關係中關係式交易特性與關係品質對創新擴散績效影響之研究

黃鵬飛吳昭瑢

關係式交易特性關係品質創新擴散新產品試用意願新產品採用意願relational exchange characteristicsrelationship qualityinnovation diffusionnew product trial intentionnew product adoption intention

10.30090/service.200905.0001 DOI

Abstract | Times Cited(3) Download Download PDF Add to Cart Add to Cart Track Track

2

資源特性與產業結構對研發專案之創新與績效之影響-以生技產業為例

梁詠貴(Yung-Kuei Liang)周依穎(Yi-Ying Chou)

資源基礎產業結構創新策略RBVIndustrial StructureInnovation Strategy

10.30090/service.200905.0029 DOI

Abstract | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

3

惡質顧客行爲對第一線員工服務破壞意圖之影響

楊俊明凌儀玲黃慧心

惡質顧客服務破壞控制機制道德觀jaycustomerservice sabotagecontrol mechanismsmoral standards

10.30090/service.200905.0058 DOI

Abstract | Times Cited(3) Download Download PDF Add to Cart Add to Cart Track Track

4

微整型美容評估因素之分析

曾怡蓉(Yi-Rong Zeng)林俊昇(Jeun-Sheng Lin)

微整型美容層級分析法灰關聯分析Mini-invasive AestheticAnalytic Hierarchy ProcessGrey Relational

10.30090/service.200905.0082 DOI

Abstract | Times Cited(4) Download Download PDF Add to Cart Add to Cart Track Track

5

兩岸精品仿冒品消費行爲分析

留淑芳(Shu-Fang Liu)伍彥陵(Yen-Ling Wu)

仿冒品消費者虛榮特性消費者倫理信念消費者素養兩岸比較counterfeitconsumer vanityconsumer ethic beliefsconsumer literacyCross-regional comparison between Taiwan and China

10.30090/service.200905.0095 DOI

Abstract Download Download PDF Add to Cart Add to Cart Track Track

6

創意生活產業通路之事件行銷應用-以特力和家(HOMY)爲例

王福闓(Fu-Kai Wang)林琬茹(Wan-Ju Lin)

創意生活產業通路事件行銷促銷議題建構

10.30090/service.200905.0116 DOI

Abstract | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

7

電影滿意度、再購意圖與口碑效應-以《海角七號》爲例

吳姮憓楊雅君

滿意度電影口碑再購意圖產品主觀知識五大人格SatisfactionMovie WOMRepurchase IntentionSubjective KnowledgeBig Five

10.30090/service.200905.0131 DOI

Abstract | Times Cited(4) Download Download PDF Add to Cart Add to Cart Track Track

8

綠色供應鏈促進因子、管理模式與環境績效之研究

吳國強林維君

綠色供應鏈綠色促進因子管理模式環境績效Green supply chainDrivers of green practicesManagement PatternsEnvironmental performance

10.30090/service.200905.0154 DOI

Abstract | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

9

服務品質、行銷組合績效與關係品質對忠誠度之影響-以文具用品零售通路之實證研究

周世玉邱金針

服務品質關係品質行銷組合顧客忠誠

10.30090/service.200905.0172 DOI

Abstract | Times Cited(7) Download Download PDF Add to Cart Add to Cart Track Track

10

應用模糊決策實驗室法分析台灣溫泉消費者之期望服務品質

曾明朗黃榆茜劉令儀陳雯婷林雨嫺

模糊理論決策實驗室法服務品質fuzzy set theoryDEMATELService quality

10.30090/service.200905.0210 DOI

Abstract | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

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