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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Times Cited : (2)

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Basic Information

Language : Traditional Chinese

Available From: : 2006年

management > 行銷學系所

Social Sciences > Management

Publisher

National ChungHsing University

Taiwan

中興大學 Publishing 』

2019年
Total3Pages
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1

故宮已過時?探討產品策略、廣告策略適配度對故宮產品態度之影響

張克安

故宮博物院品牌抗拒品牌活化市場導向品牌導向National Palace Museumbrand resistancebrand revitalizationmarket orientationbrand orientation

Abstract | Reference(89) Download Download PDF Add to Cart Add to Cart Track Track

2

產品關聯度對於美妝品牌與網路代言人個性一致性對代言效果調節影響之研究

江嘉容

個性一致性代言效果產品關聯度網路代言人美妝品牌personality congruenceendorsement effectproduct relevanceinternet celebritycosmetic brand

Abstract | Reference(51) Download Download PDF Add to Cart Add to Cart Track Track

3

某航運公司於台灣地區港埠貨櫃調度最適規劃之研究

俞小凡

貨櫃調度貨櫃租賃線性規劃離島航線Containers positioningContainers leasingLinear programmingOffshore island route

Article delay authorization/print view service 2020/08/05 Full-Text will be available on ####/#/##

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4

不想徒勞無功:綠色動機、綠色訊息與從眾對綠色行為之影響

戴庭妤

綠色行為綠色動機綠色廣告從眾知覺綠色貢獻green behaviorgreen motivationgreen messageconformityperceived green contribution

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5

獨立我與依互我對於排隊偏好的影響:聯合分析實驗法

詹琇臻

聯合分析實驗法排隊心理學Conjoint experimentQueuePsychology

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6

烤箱人還是披薩人?產品擬人化與成效擬人化對消費者購買意願之影響

周伯瑄

擬人化心理模擬過程聚焦結果聚焦利益訴求享樂性功利性預期滿意度產品喜好度購買意願anthropomorphismmental simulationprocess-focusedoutcome-focusedbenefit claimutilitarianhedonicanticipating satisfactionproduct likingwillingness to buy

Abstract | Reference(41) Search in Library Search in Library Unauthorized Unauthorized Track Track

7

收起感性的眼淚:探討理性消費者如何排除歧視偏誤對慈善產品態度之影響

郭曼忻

偏誤修正人格特質歧視bias correctionpersonalitydiscrimination

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8

探討花草茶進入手搖飲料店通路可行性之研究

李雅芬

新產品開發可行性評估花草茶手搖飲料通路New product developmentFeasibility studyHerbal teaBubble tea shopsChannels

Abstract | Reference(84) Search in Library Search in Library Unauthorized Unauthorized Track Track

9

以AHP和ISM分析法應用於創業服務區塊鏈平台投資評估因素關聯性之研究

陳慧君

創業服務區塊鏈投資評估因素層級分析法詮釋結構模式Entrepreneurial ServiceBlockchainInvestment Evaluation FactorsAnalytic Hierarchy ProcessInterpretive Structural Model

Abstract | Reference(144) Download Download PDF Add to Cart Add to Cart Track Track

10

台灣農業採購經理人之應用 —以台灣六大農業產業為例

曾意婷

採購經理人指數主成分分析擴散指數農企業Purchasing managers’ indexPrincipal component analysisDiffusion indexAgriculture business

Article delay authorization/print view service 2021/07/16 Full-Text will be available on ####/#/##

Abstract | Reference(19) Search in Library Search in Library Track Track

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Total 3 Pages
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