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Search Symbol (Half-width) Description of Search Symbols
Space "AND" indicates the intertwining of key terms used in a search
Double Quotation Marks ("") ( " " ) Double quotation marks indicate the beginning and end of a phrase, and the search will only include terms that appear in the same order of those within the quotations. Example: "image process" : " image process "
? Indicates a variable letter. Entering two ? will indicate two variable letters, and so on. Example: "Appl?", search results will yield apple, apply… e , appl y … ( (often used to English word searches) )
* Indicates an unlimited number of variable letters to follow, from 1~n. Example: Enter "appl*", search results will yield apple, apples, apply, applied, application…(often used in English word searches) e , appl es , appl y , appl ied , appl ication … ( (often used to English word searches) )
AND、OR、NOT

Boolean logic combinations of key words is a skill used to expand or refine search parameters.
(1) AND (1) AND: Refines search parameters
(2) OR (2) OR: Expands search parameters (3) NOT: Excludes irrelevant parameters

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DOI stands for Digital Object Identifier ( D igital O bject I dentifier ) ,
and is the unique identifier for objects on the internet. It can be used to create persistent link and to cite articles.

Using DOI as a persistent link

To create a persistent link, add「http://dx.doi.org/」 「 http://dx.doi.org/ 」 before a DOI.
For instance, if the DOI of an article is 10.5297/ser.1201.002 , you can link persistently to the article by entering the following link in your browser: http://dx.doi.org/ 10.5297/ser.1201.002
The DOI link will always direct you to the most updated article page no matter how the publisher changes the document's position, avoiding errors when engaging in important research.

Cite a document with DOI

When citing references, you should also cite the DOI if the article has one. If your citation guideline does not include DOIs, you may cite the DOI link.

DOIs allow accurate citations, improve academic contents connections, and allow users to gain better experience across different platforms. Currently, there are more than 70 million DOIs registered for academic contents. If you want to understand more about DOI, please visit airiti DOI Registrationdoi.airiti.com ) 。

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Times Cited : (2)

Abstract

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What is "Preprint"?

In order to provide readers the forefront academic information, after articles are accepted to publish in the journal, we publish them in network before they're printed. Those "on-line first articles" are called the "preprint articles". The preprint articles do not have volume No., page No., publication date, but can be identified by the DOI number. 「 http://dx.doi.org/ 」 Link to the latest version of the article.

How to cite Preprint Articles?

Please use the online publication date and the DOI number of the preprint article to cite the literature.

Cited example (may vary with different formats you cited):

Author name. Article name. Journal name. YYYY/MM/DD online publish in advance.

doi:DOI Number

Basic Information

Language : Traditional Chinese

Available From: : 2006年

management > 行銷學系所

Social Sciences > Management

Publisher

National ChungHsing University

Taiwan

中興大學 Publishing 』

2009年
Total4Pages
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1

台灣消費者對紅葡萄酒選擇量表之建構研究

張淳睿

品質觀感飲酒動機衡量尺度perceived qualitydrinking motivesscale

10.6845/NCHU.2009.01328 DOI

Abstract | Reference(71) | Times Cited(4) Download Download PDF Add to Cart Add to Cart Track Track

2

線上滿意與線上信任的前因與後果之實證研究-以線上服飾購物為例

林俊佑

線上滿意線上信任線上忠誠e-satisfactione-truste-loyalty

10.6845/NCHU.2009.00160 DOI

Abstract | Reference(75) | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

3

零售業蔬果價值鏈之整合效益評析

林明圖

通路關係管理交易成本零售業競爭ChannelsRelationship ManagementPricingTransaction costRetailingCompetition

10.6845/NCHU.2009.00270 DOI

Abstract | Reference(45) | Times Cited(1) Download Download PDF Add to Cart Add to Cart Track Track

4

考慮競爭者因素下之市場區隔研究-以高科技產業物流委外為例

李曉青

市場區隔高科技產業航空貨運巢式羅吉特模式潛在類別模式Market segmentationHigh-tech industryAir logisticsNested logit modelLatent class model

10.6845/NCHU.2009.00015 DOI

Abstract | Reference(87) | Times Cited(2) Download Download PDF Add to Cart Add to Cart Track Track

5

虛擬零售通路中顧客忠誠影響因素之探討-以EASY SHOP為例

張富美

知覺風險知覺價值顧客滿意信任顧客忠誠虛擬零售通路Perceived riskperceived valuecustomer satisfactiontrustcustomer loyaltyvirtual retail

Abstract | Reference(253) Search in Library Search in Library Unauthorized Unauthorized Track Track

6

消費者信任對拍賣網站購買意願影響之研究-網站品牌形象、網站技術能力與個人信任傾向之應用

呂諒如

網路拍賣信任購買意願品牌形象促銷Online AuctionTrustPurchase IntentionBrand ImagePromotion

Abstract | Reference(87) | Times Cited(3) Search in Library Search in Library Unauthorized Unauthorized Track Track

7

以科技接受模式探討蘋果電腦之使用行為意圖

吳思學

科技接受蘋果電腦創新性可觀察性相容性相對優勢TAMApple computerinnovativenessobservabilitycompatibilityrelative advantage

10.6845/NCHU.2009.00009 DOI

Abstract | Reference(98) | Times Cited(7) Download Download PDF Add to Cart Add to Cart Track Track

8

以TRIZ來探討行銷策略-手工具產業A公司為例

劉錫德

TRIZ行銷策略手工具產業TRIZMarketing StrategyHand-Tools Industry

Abstract | Reference(23) | Times Cited(1) Search in Library Search in Library Unauthorized Unauthorized Track Track

9

消費者奢華態度對知覺價值及行為意圖之影響-以王品集團為例

陳盈如

奢華奢華態度知覺價值行為意圖景氣美國金融海嘯餐廳LuxuryAttitude toward LuxuryPerceived ValueBehavior IntentionBoomAmerican Financial TsunamiRestaurant

10.6845/NCHU.2009.00388 DOI

Abstract | Reference(104) | Times Cited(4) Download Download PDF Add to Cart Add to Cart Track Track

10

供應商服務品質及其行銷組合滿意度對關係品質與顧客態度忠誠影響之研究 –以我國文具用品零售通路為例

邱金針

服務品質行銷組合關係品質顧客態度忠誠Service QualityMarketing MixRelationship QualityCustomer Attitude Royalty

10.6845/NCHU.2009.00250 DOI

Abstract | Reference(196) Download Download PDF Add to Cart Add to Cart Track Track

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