擾變數 The effect of Country of Brand and Country of Manufacture on International Title of Thesis: The effect of Country of Brand and Country of Manufacture on
product evaluation under the interactive influences between country of origin and brand controversial points of view on the interaction effects between brand and country-of-origin. Some
Country of Origin Effects on Product Evaluations: Relevance of Country of Origin, Bias evaluations of the products with differential country of origin (COO) relevance on valence of COO
Influence of Brand and Country-of-Origin on Consumer’s Decision to Purchase Consumer Electronic countries and the Four Asian Tigers with focus on the Country of origin and brand. The reasons
bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional . 2008. Country-of-origin, animosity and consumer response: Marketing implications of anti
and S. Ramachander, Effects of Brand Local and Non-Local Origin on Consumer Attitudes in . and K. F. Johnson, The Automatic Country-of-Origin Effects on Brand Judgments, Journal of
商學 研究所碩士論文。 4. Ahmed, S. A. and A. d' Astous (1996), ”Country-of-Origin and Brand and Loeb, Sandra (1996), “Country of Origin and Ethnocentrism: an Analysis of Canadian and
empirical research and theoretical models on the nature and influences of conspicuous country of origin effects (Shukla, 2010; Lin, 2012). On the other hand, it can be described as
indicated that (1) country of origin had a significant and positive impact on brand equity; (2 ) country of origin had a significant and positive impact on brand trust;(3)brand tust had a
Incongruency in Advertising : The Role of Country-of-Origin and Brand Positioning Strategy . Even though, the related studies about COO (country of origin) information on incongruity
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