participation in virtual brand communities on consumer trust and loyalty: The case of free software the role of IT habit in understanding consumers’ brand loyalty via virtual communities
impact of online brand communities on brand equity from a service quality and community , community commitment, and brand equity in the context of the use of online brand communities
, Community Identification,and Brand Love in Virtual Communitiesthe influence that brand love , Community Identification,and Brand Love in Virtual CommunitiesBased on the aforementioned
influence of consumers’ participation in OBCs on the subsequent formation of OBC-brand considered in constructing models and conducting empirical tests on antecedents of brand
values of OBCs (Appendix 1). Integration in brand-related virtual communities enables /services, we explored the role of online brand communities (OBCs) in establishing customer
., & Richard, M. O. (2014). The roles of brand community and community engagement in building brand ). The effects of social media on emotions, brand relationship quality, and word of mouth
effects. In the next section, we focus on the antecedents of switching barriers and overall community can share their experiences and their expectations. Furthermore, in the study of
-itive influence on brand equity and brand trust. Addition-ally, the influence of brand and negative influence on the influence of brand equity on brandsatisfaction (β = −0.148
specific focus on the quality of integration between channels and its role in enhancing the different numbers of channels in an omnichannel banking system on the quality of integration
threads and their impact on brand awareness in the context of physical and virtual products experience values on consumers’ brand perceptions and behavioral responses in the virtual and
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