Previous studies have shown that about 70% of batterers ”frequently develop” alcohol abuse/dependence problems. Subjects attending domestic violence treatment program who receive a weekly psychoeducational program focusing on alcohol abstinence actually stay in the same community milieu. The process of traveling between ”new knowledge about alcohol” and ”existing habits about alcohol use” brings a dynamic experience that might shape the subjects' alcohol use behaviors. This article started from the subjective experience of an alcoholic, and the authors then explored the dynamic process of change in the reinforcing context of social-cultural value system on alcohol consumption, and demonstrated the close association of social behaviors with alcohol use behaviors among males in Taiwan. Implications on the treatment program contents considering the impact of social-cultural aspects of alcohol consumption were also suggested.