This research standpoint of consumers, and collects information and analyze by review related documents; Meanwhile, it executes on-site questionnaire survey and analysis to discuss the wooden furniture purchasing behavior of Kaohsiung city, purchasing process policy, furniture shop attribution, furniture product attribution and satisfaction estimate mold, and uses the statistics software “Factor Analysis Approach” to analyze each attribution’s interact factors and discuss. This research includes the important factors such as consumers purchasing behavior, purchasing process policy, furniture shop attribution, furniture product attribution and satisfaction attribution, and after analyze we find: Part of purchasing behavior: (1)Despite time changing and technology developing, wooden furniture still is the favor of consumers. (2)The research shows that situation of marriage, nature of works and revenue will influence the result conspicuous. (3)Nowadays it emphasizes the concept of brand marketing in the market, but researches show that consumers will not change their purchasing habits just because of brand image. Part of consumers purchasing process policy: (1)The products information which survey candidates gain in the order are their experiences, newspaper and magazines, internet information and introduce by salespersons. (2)Most consumers will ask for other opinions, and they ask family and friends much. (3)Furniture hypermarkets open in Kaohsiung continually, and their catalogs become the consumers’ references. (4)The factors for furniture quality estimate in the order are reasonable price, display quality and impression, shop credit and self- reorganization of furniture. (5)Most survey candidates purchased furniture in the leisure time of weekend and holidays. (6)Shop image would reflect on where consumer visiting, like they had been before or they had good impressions. Part of furniture shop attribution, furniture product attribution and satisfaction estimate. (1)Four factors extracted from 16 furniture shop attributions, which in the order are “Personal service”, “Marketing advertisement”, “quality credit” and” Convenience.” (2)Three factors extracted from 13 wooden furniture attributions, which in the order are “Satisfy the sense demands”, “Style and taste” and “Brand image.” (3)Four factors extracted from 17 satisfaction attributions of after purchased wooden furniture, which in the order are “Personal consume”, “Processing technology and ergonomic design”, “Discount and credit consume” and “furniture styles.”