- 期刊
遊客個人背景差異對氣候條件喜好之分析探討
Analysis on the Differences of Tourists' Individual Background Conditions and the Preferences of Weather Conditions
摘要
氣候是影響遊憩活動品質的重要因子之一，於舒適的氣候條件下，可使旅遊過程感到愉悅，反之，氣候不舒適時，嚴重可能導致人們取消原訂旅行的計畫。本研究目的在於瞭解遊客個人背景條件對遊憩地點氣候條件之喜好程度，研究地點設定於惠蓀林場，針對不同的遊客個人背景條件差異對所喜好的氣候條件進行量化探討。對遊憩場域內之遊客採現地問卷調查方式，有效樣本計414份，進行描述性統計分析及單因子變異數分析，研究結果發現，不同的遊客個人背景所喜歡的氣候條件分析，結果指出：（1）男性比女性怕熱、（2）50歲以上之遊客對於下雨的氣候喜好比其他年齡層高、（3）越肥胖者（BMI≥27）越怕熱且越喜歡有風的環境。
並列摘要
Climate is one of the factors that influence the quality of recreational activities. A comfortable weather can lead to a pleasant journey while an uncomfortable one may cause the cancellation of travel plans. The purpose of this study is to understand the tourism comfort preferences of travelers in Taiwan, and to explore preferred weather conditions for tourists with different personal backgrounds. Through a local questionnaire survey of 414 visitors, descriptive statistical analysis and One-way analysis of variance (One-way ANOVA), we identified traveling weather preference for tourists with various backgrounds. Compared to females, males tend to dislike hot days. Tourists who are elder than 50 years old would show more favor to rainy days than other ages. Also, more overweight people are, the more sensitive to the heat they would be.