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Hierarchical Evaluation Framework for Health and Wellness Destination: A Case in Zhangzhou, China



Zhangzhou ranks first in Fujian Province in terms of the recreation index and has the potential for recreational tourism development. Although many cities in mainland China are present at this stage, no system for evaluating recreational tourism in cities has been developed. The development of recreational tourism should be in line with local conditions. The present study analyzed the case of Zhangzhou, a city that has favorably developed recreational tourism in terms of its available tourism resources. The elements that enable tourism to meet the needs of the current situation were identified and categorized into resource, environment, and development and construction condition factors. The elements were further divided into 7 criteria and 22 index layers on the basis of their characteristics. An expert panel of five, three, four, and four experts respectively from the tourism, medical care, forestry, and ecology industries made decisions. On the basis of their input, an evaluation system for calculating the relative weight values of indices was established. The results revealed that environment (0.462) is the factor that should be assigned the highest priority. According to a comprehensive weight analysis, vegetation coverage (0.168), forest landscapes (0.121), air quality (0.094), organic agriculture (0.069), climate (0.068), and pastoral landscapes (0.067) should also be prioritized. Therefore, health-focused travel and leisure services suitable for four seasons can be developed by utilizing the natural landscapes, environment, and organic agriculture or foods of Zhangzhou.

Parallel abstracts


Parallel keywords

醫療保健 康養旅遊 旅遊資源


曾日秋、蔡建興、江志鵬、洪建基(2015)。漳州市中藥材產業歷史、現狀及發展思路。特種經濟動植物,18(9),20-23。Zeng, R. X., Cai, J. X., Jiang, Z. P., & Hong, J. J. (2015). Historical status anddevelopment of traditional Chinese medicine industry in Zhangzhou city. Special Economic Animals and Plants, 18(9), 20-23.
程雲、殷傑(2022)。新冠肺炎疫情是否激發了康養旅遊意願?一個條件過程模型的檢驗。旅遊學刊, 37(7),119-132。Cheng, Y., & Yin, J. (2022). Has COVID-19 increased the intention to undertake healthtourism? Examination using a conditional process model. Tourism Tribune, 37(7), 119-132.
黃俐琳(2020)。基於康養理念下的漳州郊野公園綠道康養指標分析與景觀評價。未出版之碩士論文,福建農林大學園藝學院,福建。Huang, L. L. (2020). The analysis of health and fitness index and landscape evaluationof greenway in Zhangzhou country park based on the concept of health and fitness.Unpublished master thesis, Department of Horticulture, Fujian Agriculture and ForestryUniversity, Fujian.
黃俐琳、袁媛、陳清西(2020)。漳州郊野公園綠道康養指標評價分析。南方農業,14(22),59-66。Huang, L. L., Yuan, Y., & Chen, Q. X. (2020). The analysis of health and fitness indexof greenway in Zhangzhou country park. South China Agriculture, 14(22), 59-66.
雷銘(2017)。醫療旅遊研究現狀及啟示。中國衛生政策研究,10(7),65-70。Lei, M. (2017). Status quo of medical tourism and its implication in China. ChineseJournal of Health Policy, 10(7), 65-70.