Let's Be Positive: The Effects of the Position of Positive and Negative Values and Labels on Responses to Likert-Type Scales

可以如此肯定？：李克特量表中選項位置及其正負值安排對反應的影響

James Hartley ； Lucy R. Betts

《中華心理學刊》 55卷2期 (2013/06) Pp. 291-299

https://doi.org/10.6129/CJP.20130319

摘要

本文闡述了作者先前的三個實驗研究的結果，其中每個實驗均對李克特量表中正向肯定與負向否定選項的標籤、放置位置（正向在前或負向在前）、數值的表列（先高後低，或先低後高）有所不同。每個實驗的量表及實驗對象均不一樣。研究結果顯示︰在每項實驗中，如果將肯定意義（正向）選項放置在量表的左側，且從較高賦值開始（從高至低），會較將其放置在量表的右側，且以高賦值結束（由低至高）容易產生較高的量表平均值。論文分析了產生此種結果的可能性及其研究啟示。

關鍵字

問卷設計 ； 混合測試 ； 否定表達

並列摘要

The results of three previously published experiments are described where in each case the positions of (1) the positive and negative labels and (2) the values on different Likert-type scales were systematically varied. In each study different scales were used and different participants took part. The results showed that in each of these three studies positioning the positive label on the left-hand side of the scale (and starting with a high value) lead to higher mean scale scores than positioning the positive label (and ending with a high value) on the right. Some possible explanations for this effect are discussed, as well as some of the implications.

並列關鍵字

layout of questionnaires ； mixed format tests ； negative wording

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