This article analyzes the semantic development of the word "wen" in the context of different pre-Qin periods from the perspective of the physicality of "wen", as well as the semantic intersection between "wen" and other words. The character " 文 " in early oracle bone inscriptions and bronze inscriptions had an obvious physical character, and this characteristic continued to influence the later development of the meaning of "文". After the Zhou Dynasty replaced the Shang Dynasty, in a political context that respected destiny and virtue, King Wen and Duke Zhou were posthumously named "Wen" and were revered as models of political personality. Their great images were established to stabilize the political power. This development of "wen" is related to the promotion of the posthumous title system in the Western Zhou Dynasty. During this period, "literary" was combined with virtue and etiquette, and developed into the moral personality of the aristocracy. In politics, it had the moral education as a guide for governing the country. Confucius' use of "wen" is also based on this tradition.