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A Study on the User Behavior and Demand for Co-working Spaces in Taipei City and New Taipei City



Parallel abstracts

In 2013, the Taipei city government-led and set up a co-working space as a creative base for designers and creative workers. Since then, co-working spaces have gradually become popular. This study uses a literature review as the basis for questionnaire design. Secondly, a questionnaire survey is used to understand the current actual users' "user experience" and "demand preference," use "cognition (importance)" and "feeling (satisfaction)." Furthermore, importance-performance analysis was used for "cognition" and "feeling." Finally, through the principal component analysis of the use of "cognition" and "feeling," a particular model of dual logic is constructed to explore the influence of different factors on user behavior. Finally, government interviews and operator interviews were combined, and suggestions were made to develop co-working spaces. Use experience shows that most users are entrepreneurial youths under the age of 40, and the primary purpose of the use is pure work. Demand preference indicates that users prefer small and medium-sized co-working spaces, and nearly half of users prefer to share with them within ten people (about 2-5 teams). The importance-performance analysis shows that the rent and location of the co-working space are welcomed and recognized by the users; the users think that the entrepreneurial services are relatively insufficient. The results of the binary logic model show that the user's age, occupation, and employment type will affect the time used in the co-working space; the user's age, employment type, and income will affect the amount of rent used in the co-working space. Finally, based on the results of the interviews, this research suggests that in the short term, the industry should cooperate more with the government to provide users with more entrepreneurial assistance; and in the medium and long-term stage, it is possible to consider the planning and construction of small shared parks.


陳彥廷、汪淇毓(2019), 探討消費價值對共享工作空間租用影響之研究-使用者態度為中介因子,「創新與經營管理學刊」,第 8 卷,第 2 期,第 61-76 頁。doi:10.6270/JIBM.201910_8(2).0005
王晶、甄峰、馮靜(2015),信息時代聯合辦公空間的發展及其對創新的影響研究,「 西部 人居 環境 學刊 」, 第 30 卷,第 6 期,第 48-52 頁 。doi:10.13791/j.cnki.hsfwest.20150611
王琴(2019),聯合辦公空間的盈利模式分析及優化建議,「現代商貿工業」,第 40卷,第 10 期,第 48-50 頁。doi:10.19311/j.cnki.1672-3198.2019.10.023
Seo, J., Lysiankova, L., Ock, Y. S., & Chun, D. (2017). Priorities of coworking space operation based on comparison of the hosts and users’ perspectives. Sustainability, 9(8), 1-10. doi:10.3390/su9081494.
Spinuzzi, C. (2012). Working alone together: Coworking as emergent collaborative activity. Journal of Business and Technical Communication, 26(4), 399-441. doi:10.1177/1050651912444070