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國防資訊來源對國防支持度與再傳播行為之影響

The Influence of Defense Information Sources on National Defense Support and Re-communicative Behavior

摘要


面對資訊發達的時代,即便民眾獲取資訊管道多元且便利,但所衍生的傳播不平等問題對於國防事務宣傳與推展的影響仍有待驗證。為探討不同資訊來源對於民眾國防支持度以及再傳播行為間關係,本研究使用國防安全研究院「台灣國防安全民意調查2021年第二季網路問卷」進行次級資料分析(N=1,500)。透過潛在類別分析,發現國人的國防資訊來源主要可區分為兩類:「新聞使用組」與「社群使用組」。進一步發現,相較於以新聞來源為主要國防資訊管道的組別,社群使用組的國防支持度較高,進而產生後續國防資訊再傳播行為的可能性也越高。同時,以社群平台為主要資訊來源的民眾,對於國防資訊再傳播行為表現亦較為明顯。

並列摘要


In the information era, the channels for publics to obtain information are diverse and convenient. However, the influence of the inequality of communication on the publicity and promotion of national defense affairs remains to be investigated. To explore the relationship between different sources of information on individual’s support for national defense and re - communicative behavior, this study utilized Taiwan’s national defense and security opinion survey in the second quarter of 2021 conducted by the Institute for National Defense and Security Research for secondary data analysis (N = 1,500). By running latent class analysis, the results revealed that the sources of defense information were mainly divided into two categories: "news use group" and "social media use group." Moreover, "social media use group" showed higher national defense support in comparison with "news use group" and then was more likely to have subsequent defense information re-communicative behavior. Also, individuals who used social platforms as the main source of defense information presented more apparent defense information re-communicative behavior.

參考文獻


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