- 期刊
受測者個人因素對網路問卷填答持續度的影響
The Individual Factors of Influencing Respondents to Complete Questionnaires in Web Survey Process
摘要
相較於傳統紙筆問卷，利用網路問卷調查來蒐集資料有許多優點。多數研究者利用網路問卷調查來進行資料蒐集，主要是因為網路問卷調查具有低成本、即時回覆、及高互動等特性。然而，網路問卷調查的回收率低及其樣本代表性不足是此種資料蒐集方法的主要缺點。本研究目的在探討受測者個人因素對填答網路問卷持續度的影響，受測者個人因素包括性別、年齡、出生地、教育程度、科系背景、網路問卷經驗、社會期望反應，期望進一步解決網路問卷調查回收率低的問題。本研究使用實地實驗法進行實證資料的搜集，並且利用T檢定、變異數分析以及迴歸分析法完成假說驗證。研究結果顯示出影響受測者對網路問卷調查填答持續度的變數包括受測者年齡以及教育程度。研究發現隨著年齡增加，網路問卷調查的填答持續度就越低；而在教育程度方面，大學學歷的受測者填答持續度高於研究所學歷的受測者。
並列摘要
Compared with the traditional questionnaire survey, Web Survey brings more benefits for data collection. Many researchers have already adopted it in their empirical research process because of its advantages such as low cost, timeliness, interactivity, and so on. However, the problems of low response rate and lack of representative of the sample still exist. This study aims to analyze the respondents' profiles that influencing the respondents to complete the Web Survey. This research used the field experiment method to gather empirical data and completed the hypotheses testing by T test, ANOVA and simple regression analysis. The significant factors of influencing the degree of sustaining in the web survey process are age and education. In the field experiment, older respondents seem to have lower degree of sustaining in the web survey process. Undergraduate students are more likely to complete the web survey than graduate students. The results of this study can be used in the design of Internet questionnaire and web survey process.