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Sun Zi Art of War and SWOT Analysis: Perspectives and Applications to Business
Parallel abstracts
Sun Zi Art of War (孙子兵法) is a the most well-known Chinese military treatise that is known to the Chinese as well as the western world. Written around the 4th to 5th century B.C. and consisting of only 13 chapters, its value in influencing military thinking and war strategies has seldom being questioned. What is more interesting, however, is its relevance to the corporate world of business. Increasingly, military clichés have been used in the business realm. For example, terms like price wars, product wars, battle of the corporate giants, etc. have found increasing acceptance among business writers and analysts. The aim of this paper is to introduce readers to the value embedded in ancient Chinese military philosophy like Sun Zi Art of War, and how such philosophy can be applied to the realm of business. In particular, it provides an interesting insight into understanding that the concept of SWOT (strengths, weaknesses, opportunities and threats) analysis that is so commonly known in strategic management probably originated from Sun Zi Art of War.