現在是一個行銷的時代,而網路是一個全年無休而且多彩多姿的行銷管道。更好的是,網路上有許多免费的資源,等著您去探索。如果使用得當,不但不必花錢,更能讓許多人對您的診所留下深刻的印象。診所網頁的製作也可以交由專業的網頁設計公司代勞,但是如果自己親手規劃設計,一定更能契合自己的需求與風格,同時也可以隨時更新、修改內容,一切操之在我。當然,網頁製作的费用也就省了下來。目前網頁製作的费用約一頁3000元,而一個診所的網站可能約十幾頁,加上租用硬碟空間的费用,也是一筆可觀的支出。既然診所網頁自己來好處多多,那麼就讓我們一起來試試看,如何用最簡單的方法達到最好的效果。目前網頁製作的軟體很多,筆者就Microsoft FrontPage的製作流程作一簡介,希望有興趣的醫師一起動手試試看。
The phenomenal growth of the Internet has occurred because of the creation of the World Wide Web. The Web stores a huge amount of all sorts of health care information. It poses unlimited opportunities for people to access information. Patient education will be one of the effects of the Web. The Web is a most ingenious and user friendly means, and patients receive more from an interactive multimedia program with the combination of audio, video, text, photos, and graphics. The Web sites were not only educational and entertaining, but also provided material that a simple pamphlet could not. The information was somewhat superficial, general, and written in away that people could easily understand, but it reflected the science of orthodontics. The possibility for self-education is excellent. Additional information decreases the knowledge gap and patients can become more active participants with better compliance. This article will describe the simplest way to make your office homepage using Microsoft Front Page.