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後疫情時代日本線導遊的焦慮初探

The Anxiety of Japanese Tour Guides in the Post-Epidemic Era

摘要


2020年初爆發的COVID-19疫情席捲全球,帶給旅遊業空前的衝擊和打擊。導遊是促進旅遊業發展的重要力量,是提升旅遊服務質量的關鍵因素。在後疫情時代背景下,日本線導遊應該何去何從,成為觀光旅遊業研究的重要課題。本研究透過PAC分析得出3名日本線導遊在疫情下的焦慮個人態度構造,以及在疫情下如何規劃職涯,共得到10條與個人、旅遊業及政府面向有關的類聚項目。研究成果能為國家、旅行社或日文系相關單位提供有效的參考依據,研擬相應的輔導建議和支持系統,鏈結日本觀光旅遊的職場調適能力。

並列摘要


The outbreak of COVID-19 in early 2020 swept the world, bringing an unprecedented shock and blow to the travel industry. The travel industry was one of the most seriously affected by the epidemic. Tour guides are an important force in promoting tourism development and a key factor in improving the quality of tourism services. In the post-epidemic era, the question of what should happen to Japanese tour guides has become an important issue in the tourism industry. In this study, PAC analysis was conducted to find out the anxious personal attitude constructs of three Japanese tour guides in the epidemic and how they planned their careers in the epidemic. 10 clustering items related to personal, tourism and government orientation were obtained. The results of this study will provide a useful reference for the national government, travel agencies, and related units of the Japanese Department to develop corresponding counseling recommendations and support systems to link the workplace coping ability of Japanese tourism.

參考文獻


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