Online Knowledge Acquisition: The Advantages and Challenges of Internet-Based Surveys

研究者之線上知識取得途徑：網路問卷調查法的優點及挑戰

蔡馥陞(Fu-Sheng Tsai)

《Pan-Pacific Management Review》 12卷2期 (2009/07) Pp. 113-129

https://doi.org/10.30166/PPMR.200907.0002

摘要

隨著網際網路的普及率逐年增加，電腦網路基礎之研究工具或技術可行性亦隨之增高。網路問卷調查即爲因應此種風潮而生的一種主要資料調查方式。拜網際網路之賜，研究者在資料收取之時效性、資料轉換之便利性以及整體研究之效率性皆蒙其利。然而，亦同時受網際網路資料蒐集途徑本身所衍生出來之潛在缺失所擾。本文從網路系統本身、研究者之考量以及受訪者之考量三大角度切入，歸納分析網路問卷調查之優劣勢，並主張：唯有達到此三方面考量因素之適配（而非取捨），才能夠有效發揮網路問卷途徑之優勢，避免資料蒐取偏差與效度危機，同時兼顧研究之有效性與概化能力。

關鍵字

網際網路問卷調查 ； 研究效率與偏誤 ； 樣本代表性 ； 資訊安全

並列摘要

Collecting and transforming survey data using the internet-based interface/applications has become increasingly widespread among researchers. Despite the efficient and broad characteristics of internet technology, there are still many issues to be considered in terms of sampling, the information capability of researchers and the targeted sample (s), and the tension between privacy protections vs. trueness of feedback, among others. The present article intends to review the potential advantages and challenges of internet-based survey methods from a knowledge community perspective, where the internet technologies, researchers and samples are seen as interactive within a virtual space. Overall, only when critical factors relating to each of the three parties fit together can the efficiency and effectiveness of research be achieved without biases or flaws in validity. Practical implications for researchers are also discussed.

並列關鍵字

internet-based survey ； efficiency ； validity ； bias ； information security

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