文字設計在漢字海報中的表現方式研究

文字隨著文明的演變和設計領域的開拓，使其功能由早期思想感情的傳遞，提升爲表現文字之美的境界。由於文字具有象徵的意義（朱介英，2001:6），因此其表現的形式與涵義，就能藉由文字設計表現出文字造形的美感和加強其隱含的意義。本研究目的在於了解文字設計的表現類型和原則，並歸納文字爲主之海報設計的編排原則，利用KJ法，歸納文字設計在漢字海報設計中的表現方式類別，並以文本分析法分析漢字海報中文字設計的表現形式和涵義，期以分析漢字海報中文字設計表現的特色，提供海報設計人員和設計教育人員在文字設計上的參考，並提升文字設計在設計相關和設計教育領域上的應用。

關鍵字

文字設計；漢字；海報

並列摘要

The function of Chinese characters, carring thoughts and feelings in the early stage, is promoted to the art realm expressing the grace of chirography, as they evolve with the development of civilization. Being a kind of pictograph, Chinese characters contain diversified aesthetics and connotation through difference performances. The purpose of this research is to classify the principle and type of character design, to induce the principle for poster editing, which is mainly designed with characters, to assort the type of character poster with KJ method, and to analyze the performance of Chinese-character oriented posters. The result of this research may conduce to poster designers and educators and, moreover, enhance the application of character design in domains related to design and education.