透過您的圖書館登入
IP:3.142.221.103
  • 期刊

計量SWOT分析之應用

Application of quantitative SWOT

摘要


在權衡組織優勢和劣勢匹配外部環境機會和威脅因素後,SWOT分析可提供較佳的決策。其因操作簡易,而廣被使用。一般應用者多採取質性論述方式,較少注意SWOT課題和運用量化分析。本研究指出SOFT、SWOT、TOWS、OTSW和WOTS的研究和有關發展,並探討SWOT課題及其他質性和量化分析做法,提出一種結合統計分析的量化SWOT做法。再設計適用SPSS的量化SWOT分析程式,應用資料測試以說明如何應用,結果顯示新方法和分析程式表現良好。

關鍵字

SWOT TOWS 策略分析 計量SWOT

並列摘要


SWOT analysis can provide the better decision making after evaluate organizational strengths and weaknesses as well as environmental opportunities and threats. It prevails among managers and researchers because it is easy to use. In general, users conduct SWOT in qualitative discussion way, and rarely take notice of the topics and quantitative analysis of SWOT. The study pointed out the researches and related developments toward SOFT, SWOT, TOWS, OTSW and WOTS, and also investigated the operations of SWOT and other qualitative and quantitative analysis. One quantitative analytic method integrated with statistical analysis was proposed. Moreover several programs for quantitative SWOT analysis were designed suitable to SPSS. These programs were tested with data to show how to use. The result indicated the new methods and analytic programs performed well.

並列關鍵字

TOWS SWOT strategic management quantitative SWOT

參考文獻


孫超平,楊善林,施敏加 M.-J., M.-J.(2012).基於非線性主成分分析法的 SWOT 戰略定位模型研究.合肥工業大學學報(自然科學版).35(12),1702-1708.
孫超平,潘若愚,江平,文理 L., L.(2007).基於離散評價的定量 SWOT 戰略定位問題.合肥工業大學學報:自然科學版.30(10),1368-1370.
徐祖信,王欣然,廖振良 Z.-L., Z.-L.(2009).SWOT 分析方法在城鎮環境規劃中的應用.環境科學與管理.34(5),174-178.
陸雪緣,高婷,耿利敏 L.-M., L.-M.(2022).我國綠色物流發展戰略的 PEST 嵌入式 SWOT 分析.物流工程與管理.44(1),30-33.
黃昕,周世植 S.-Z., S.-Z.(2000).企業經營戰略 SWOT 分析方法的改進及模型.價值工程.3,34-37.

延伸閱讀


國際替代計量