藥用化妝品系學生化妝行爲之探討

愛美是人的天性，化妝美化人生，本研究主要探討藥用化妝品學系學生之化妝行為，以本校36名選修「化妝心理學」藥妝三年級的學生為對象，透過開放性問卷的質性分析，探討這些美容專業科系學生的化妝行為。研究結果發現：（一）藥妝學生在化妝整裝後，上課的心情感受大多數是正向的體驗，化妝可以使心情變好，打扮後較有活力與自信，整妝過後更會注意自己的言行舉止。（二）藥妝學生對於化妝品的使用態度與使用習慣，多數同學平常不化妝但會使用保養品，認為保養的化妝品是一定要的，適當的妝更能增添自信美，大多數的同學認為保養品是必要的，化妝品則不是必要品。（三）讓肌膚水噹噹的具體作法是多喝水、充足的睡眠不熬夜及多吃蔬菜水果。誠如文獻及本研究結果，化妝對心情及自信有幫助，對藥妝系學生而言，基礎保養比化妝重要，至於維持好肌膚的建議，在於使用天然的保養品，也就是多喝水、吃蔬果、睡眠足、常運動及保持好心情。

關鍵字

化妝行為；化妝品；保養品；肌膚保養；藥妝系學生

並列摘要

This study is aimed to investigate Cosmecutics students' makeup and skincare behaviors. The subjects involved were 36 junior students of Coseumetics department. The data collection tool was a questionnaire designed for the course ”Psychology of Makeup”. Data analysis first indicated that most participants shared a common view that under makeup they felt more confident, cheerful and dynamic and were more motivated to behave themselves. In addition, the results showed that most subjects regarded daily use of skincare products as essential, but not cosmetics. Thirdly, they believed the keys to keep skin soft and smooth were a good sleep and adequate intakes of drinking water, vegetables and fruit. All in all, the research results of the present study were in agreement with the findings of previous studies.