- 期刊
建構串流平台使用者知覺價值模型－以Netflix為例
Construct a perceived value model of streaming platform users - A case of Netflix
摘要
本研究將時下OTT平台使用比率居高的Netflix定為基準平台，深入探討臺灣20歲至34歲的年輕族群使用Netflix影音平台之情形。本研究以網路問卷發放，總共收集問卷342份，刪除無效問卷與極端值後，共有326份有效樣本。實證結果發現：第一、在使用Netflix影音平台的年輕族群中，由20歲至24歲區間的閱聽眾佔比最多，因此可得知Netflix影音平台的主要族群，多為大學生族群。第二、閱聽眾對Netflix影音平台的視覺呈現品質、片源種類多元性、片源即時更新速度，對情感價值及經濟價值皆呈正面影響。
並列摘要
This project uses ＂Netflix＂ a platform that frequently uses OTT platforms as a basic standard. This research theory is based on perceptual value to further explore Netflix's audio-visual platform usage by young people aged 20 to 34 in Taiwan. This project has collected a total of 342 online questionnaires. After eliminating invalid questionnaires and extreme values, a total of 326 valid samples were used in this research. The empirical results found that: First, among the young people who use Netflix audio-visual platform, audiences aging between 20 and 24 are accounted as the main audience. According to the questionnaire, most of them were educated in universities or colleges and not other professions. The outcome of this research shows that the main audience of Netflix audio-visual platform are mostly college students., Second, visual presentation quality of the Netflix audio-visual platform, diversity of film sources, and the speed of real-time update of film sources all have a positive impact on emotional value and economic value.