3A角色設計對消費者遊戲動機之影響－以《最終幻想7：重製版》和《最後生還者2》為例

The Impact of 3A Character Design on Consumers' Gaming Motivation in ＂Final Fantasy VII Remake＂ and ＂The Last of Us Part II＂

位季昕 ； 胡奕民 ； 陳宜臻 ； 李振瑋

《圖文傳播藝術學報》 2022 (2022/04) Pp. 248-259

摘要

本研究以3A遊戲大作《最終幻想7：重製版》和《最後生還者2》為研究對象，以單機遊戲中角色設計對消費者的吸引力及遊戲體驗之影響為研究方向，試圖找出遊戲角色在遊戲中的關鍵性。透過設計調查問卷的方式，回收有效問卷114份，經整理統計資料的結果如下：對於心理男性的受訪者來說，遊戲角色設計對於遊戲動機是有影響的；但是對於心理女性的受訪者來說，遊戲角色設計對於遊戲動機是沒有影響的。此項研究將提供遊戲製作者在做相關角色設計時，消費者對於遊戲中角色設計的參考行為反應。

關鍵字

遊戲 ； 角色設計 ； 遊玩意願 ； 性別角色態度

並列摘要

This research takes the 3A game title ＂Final Fantasy VII Remake＂ and ＂The Last of Us Part II＂ as the research subjects, to study the impact of character designs on consumers' interest and gaming experience in single-player video games, while trying to find the importance of the characters in a video game. This research collected 144 valid questionnaires from online. After statistical analysis, the results are as follows: To the respondent who identifies as male, the character design have significant effects on their gaming motivation; To the respondent who identifies as female, the character design does not have significant effects on their gaming motivation. Based on the result, this study will provide a reference of consumers' behavioral responses to the character designs in video games in the future when developers and character designers are designing a video game character.

並列關鍵字

Game ； Character Design ； Gaming Motivation ； Gender Role Attitudes