- 期刊
- OpenAccess
Partisan Media Exposure and Voters' Perceived Party Extremity on the Independence-Unification Issue in Taiwan
選民黨派媒體接觸與政黨統獨立場極端程度認知
摘要
Over the past years, the media environment in Taiwan has become more partisan and polarized. Yet, the consequences of such a partisan media environment have remained empirically under-explored. This paper aims to fill this gap by arguing that exposure to partisan media biases citizens' perceptions of political parties' policy stances, leading them to perceive media-opposed parties as more extreme on the policy spectrum. Focusing on the independence-unification issue, we empirically test the above argument using four waves of Taiwan's Election and Democratization Study (TEDS) survey data and reveal robust evidence consistent with our expectations. We find that exposure to partisan media makes voters perceive media-opposed parties as more extreme on the independence-unification scale, particularly among those who do not identify with the party. Our findings not only shed light on the impact of partisan media, but also contribute to our understanding of political competition and mass behavior in Taiwan.
並列摘要
近年來，臺灣媒體環境之黨派分界愈趨明顯，且極化程度日益提高，但這種黨派化媒體環境對於臺灣民眾可能帶來的影響，在現有研究中尚未受到太多關注。本文的一個目的，便是在於填補這個文獻中的缺漏。我們認為，接觸黨派媒體會進一步影響民眾對於政黨政策立場的認知。更精確地說，接觸黨派媒體所提供的資訊，會讓民眾認為，那些與黨派媒體處於不同陣營的政黨，在政策光譜上往往具有較為極端的立場。在實證上，我們聚焦於臺灣的統獨議題，並利用四波來自臺灣選舉與民主化調查（TEDS）的資料，提出與我們的論點一致的實證證據。我們的分析結果顯示，接觸黨派媒體確實讓民眾更傾向將那些與黨派媒體不同陣營的政黨推向統獨光譜的極端，而這個行為在那些不認同這些政黨的人中更為顯著。這樣的實證結果，不僅展現出黨派媒體環境與民眾態度之間的關聯性，也有助於提升我們對於臺灣的政治競爭與選民行為的理解。