花藝之新娘捧花與頭花喜好研究

東方講求自然之美插花藝術，西方則強調具實用性與設計感之插花藝術，而源自西方「花藝」商品之捧花及頭花髮飾逐漸成為新娘整體造型重要配飾。本研究欲探討女性受訪者對於捧花及頭花商品的選擇決策、選擇意願及風格偏好。以網路及面對面方式發放問卷，合計取得156份有效問卷。結果顯示，絕大多數受訪者認為影響捧花與頭花的選擇因素是必須搭配禮服款式，但影響選擇捧花之次要因素為個人喜好，而影響頭花選擇的次要因素卻是妝容髮型；最多數受訪者會選擇小巧型的捧花款式，且全環花冠造型的頭花卻是她們最喜愛之造型；眾多受訪者偏好以自然花材為材質製作的捧花及頭花，她們傾向採用具有典雅清新風格捧花及頭花，她們尤其是願意在拍婚紗照時使用捧花及頭花。此外，選擇非自然花材作為捧花的受訪者卻不偏好具有典雅清新的捧花及頭花造型，而屬意甜美可愛風格捧花的受訪者卻是希望採用亮色系的頭花。研究結果可提供新娘秘書及造型師選擇或設計捧花與頭花商品之參考。

關鍵字

插花；花藝；捧花；頭花；髮飾

並列摘要

Oriental flower arrangements emphasize on naturalism, while the emphasis of Western is on the use of function and design principles. Derived from Western flower arrangements, floral products of bouquets and headdresses for brides gradually become important accessories in featuring bridal styles. The purpose of this study was to investigate females' purchase decision, buying intension, and style preference toward bouquets and headdresses. Questionnaires were applied online and in person; a total of 156 valid questionnaires were obtained. Results showed that most participants agreed that floral bouquets and headdresses had to match wedding gowns (the major factor); the second-order factor affecting their decision in choosing bouquets was personal preference, but the second-order factors in selecting headdresses were makeup and hairstyle. Most female participants preferred to styles of posy bouquets and crown headdresses. They favored bouquets and headdresses made of natural flowers, giving an elegant fresh look. They liked to use bouquets and headdresses when shooting bridal photographs. In addition, participants who favored bouquets made of natural flowers did not appreciate elegant fresh styles of bouquets and headdresses, and participants who favored sweet lovely bouquets preferred to headdresses with bright colors. Findings can be as references provided to help bridal stylists and flora designers choose or create bouquet and headdress products for brides.