- 期刊
醫療法修正前後違規醫療廣告查處之比較分析
Medical Advertisement Infractions before and after Revision of the Medical Care Act
摘要
Background and Purpose: To understand the effects of a revision to the Medical Care Actin which the penalty for infracting medical advertisements was increased in order to compare differences for future improvements. The revision contents include a number of medical advertisement cases spread over different areas, the various media involved with medical advertisements, the information within medical advertisements, several cases of infracting medical advertisements, and a number of cases of non-medical institutions putting out infracting medical advertisement and the media chosen to disseminate the information. Methods: Content analysis was selected for this research. The case study material for this research was selected from infraction cases of medical advertisements handled by the Department of Health of the Taipei City Government. In total, 427 cases were selected in a time range of April 28, 2003 to April 27, 2005. Results: Results indicated significant changes (p＜0.01). Previously, there were 34 cases (18.2%) of medical institutions utilizing the Internet as a method of advertisement, but after revision of the law, the number of cases dropped to 2 (3.1%) (p＜0.01). The number of cases of medical institutions putting out infracting advertisements was reduced from 27 (14.5%) to 2 (3.2%) (p＜0.05). Infracting medical advertisement contents increased from 2 cases (1.1%) to 4 cases (6.3%) (p＜0.05). The number of non-medical institutions putting out infracting medical advertisements did not decrease, even though the penalty was increased by more than 10-fold. Conclusion: Medical institutions are a nonprofit profession. Therefore, setting up standards for truthful information in medical advertisements is necessary. In order to enhance the management of infracting medical advertisements by medical institutions, health authorities should advise the medical industry on the importance of the Medical Care Act in order to provide truthful information to the public, improve the moral sense, and increase the penalty clauses. All of the changes in the law will help protect medical institutions’ legal rights and public health.
並列摘要
Background and Purpose: To understand the effects of a revision to the Medical Care Actin which the penalty for infracting medical advertisements was increased in order to compare differences for future improvements. The revision contents include a number of medical advertisement cases spread over different areas, the various media involved with medical advertisements, the information within medical advertisements, several cases of infracting medical advertisements, and a number of cases of non-medical institutions putting out infracting medical advertisement and the media chosen to disseminate the information. Methods: Content analysis was selected for this research. The case study material for this research was selected from infraction cases of medical advertisements handled by the Department of Health of the Taipei City Government. In total, 427 cases were selected in a time range of April 28, 2003 to April 27, 2005. Results: Results indicated significant changes (p＜0.01). Previously, there were 34 cases (18.2%) of medical institutions utilizing the Internet as a method of advertisement, but after revision of the law, the number of cases dropped to 2 (3.1%) (p＜0.01). The number of cases of medical institutions putting out infracting advertisements was reduced from 27 (14.5%) to 2 (3.2%) (p＜0.05). Infracting medical advertisement contents increased from 2 cases (1.1%) to 4 cases (6.3%) (p＜0.05). The number of non-medical institutions putting out infracting medical advertisements did not decrease, even though the penalty was increased by more than 10-fold. Conclusion: Medical institutions are a nonprofit profession. Therefore, setting up standards for truthful information in medical advertisements is necessary. In order to enhance the management of infracting medical advertisements by medical institutions, health authorities should advise the medical industry on the importance of the Medical Care Act in order to provide truthful information to the public, improve the moral sense, and increase the penalty clauses. All of the changes in the law will help protect medical institutions’ legal rights and public health.