論網路的液態現代性：以Youtube為例

齊格蒙．包曼捨棄後現代一詞，進而提出液態現代性的觀點。片刻、不固定，是液態現代性的特質。液態現代性之中的液態社會，屬於消費者社會。消費者社會是需要即時滿足的社會。液態現代性亦代表不斷地流動、不斷消費、不斷產生慾望、不斷滿足慾望、滿足之後又再度產生新的慾望。本文從液態現代性一詞出發，並將主題的探討結合網路世界的現況，本文主要以Youtube（r）為探討的主軸。文中包含討論網路平台的液態現代性、觀看與消費、以及在液態現代性中所呈現的廢棄社會意象，並討論液態之愛之於廢棄社會與觀看消費的關聯與社會現況。

關鍵字

液態現代性；消費者社會；廢棄社會；液態之愛

並列摘要

Zygmunt Bauman replaces postmodernity with liquid modernity. He describes the contemporary society as a liquid society. With the unfixed characteristics of liquidity, the contemporary society serves as the consumer society in which all desire should be fulfilled as soon as possible in order to prepare for the coming desire. However, fulfilled desire will soon lead to another desire. Living in the era of liquidity, wasted lives represent the wasted society in which consumerism becomes one of the most important parts. Due to consumerism and unfulfilled desire, this society becomes a wasted society with wasted lives. People try to pursue liquid love in this liquid society, expecting to search for hope in the contemporary society.