關子嶺統茂溫泉會館遊客涉入程度之研究

The Study of tourists' Involvement at Guan-zi-ling Toong-Mao Spa Resort

李筱雯(Hsiao-Wen Li) ； 梁仲正(Zhong-Zheng Liang) ； 李一民(Yi-Min Li)

《生物與休閒事業研究》 4卷2期 (2006/12) Pp. 109-115

https://doi.org/10.30133/BLIR.200612.0008

摘要

本研究之主要目的在分析台南縣關子嶺統茂溫泉會館之遊客對於涉入程度所產生之認知差異情形。採問卷調查便利抽樣，共發出150份問卷，回收113份有效問卷，有效回收率為75.3%。經t-test與one-way ANOVA統計分析結果發現：不同性別、年齡、教育程度、個人月收入、居住地區之溫泉遊客在涉入程度認知上無差異；不同婚姻狀況、職業之溫泉遊客在涉入程度認知上則有顯著差異，已婚高於未婚、商業高於學生。根據研究結果，本研究提出對業者經營上之建議及未來研究者之相關研究建議。

關鍵字

溫泉旅館 ； 涉入

並列摘要

The main purpose of this study is to investigate tourists' perception upon their involvement at Guan-zi-ling Toong-Mao Spa Resort, in Tainan County. Total 150 questionnaires were administered and 113 were acquired effectively. This study employed t-test and one-way ANOVA statistic analysis. The result of this study was that there is no difference in tourists' involvement regarding respondents' gender, age, education background, personal income, and residence. However, there is significant difference upon involvement degree of hot spring tourists according to their different marriage status, and different occupations. Married tourists' involvement degree is significantly higher than unmarried so as commerce involvement is higher than students'. This finding could provide some suggestions for related industries, government, and future researchers as well.

並列關鍵字

Hot Spring Resort Hotel ； Tourist Involvement