Blog has triggered off a global fashion, and its dissemination is sufficient to compete with mass media. There are many enterprises attempted to improve competitiveness and advantage through Blog. This study investigated how enterprises improve the browsers' behavioral intention of browsing Corporate Blog by utilizing Blog. This study investigated how behavioral intention was influenced by Perceived Behavioral, Subjective Norm of Social Influence and Blog System Characteristic. The result appeared that the browsers didn't like the Corporate Blog with a lot of official components, and the content and function was viewed as fundamental. In addition, the browser's behavioral intention would be improved by emphasizing interaction and connection functions, and increasing popularity. Enterprises could build Corporate Blog which met browser's need through the suggestion of this study.