- 期刊
青年創業的成功窄門：持續經營與退出市場的個案研究
A Narrow Gate to Success for Youth Entrepreneurs Analysis of Cases with Continuing Operations and Those Withdraw
摘要
2014年起政府開始推動「青年創業專案」，鼓勵青年創業，然創業歷程艱辛，失敗者多過成功者。為了探究創業後影響公司持續經營或退出市場的關鍵要因，本研究檢討創業3.5年後，四家持續經營的公司和三家退出市場的公司案例，透過專題報導、座談會和深度訪談等文本資料，從創業的動機、資源、瓶頸及採取因應對策之歷程進行檢討，比較持續經營與退出市場兩者間的差異。研究結果發現，持續經營的青年創業家有不成功便成仁的強烈企圖心、善用社會關係尋找資源和支援，以及不斷協商談判的溝通能力。另一方面，本研究也整理出幾項創業失敗的主因，期望能夠對未來想要創業的年輕人提供參考，並在配合國家積極推動青年創業的政策下，讓台灣年輕人更容易發掘創業不易失敗的關鍵。
並列摘要
In 2014, the Taiwanese government launched the Youth Entrepreneurship Project to encourage youths to start new businesses. However, entrepreneurship entails a hard course, in which only a handful of entrepreneurs manage to emerge as a success. To investigate the main factors influencing entrepreneurs in continuing their operations or withdrawing from the industry, this study explored four companies continuing operations and three withdrawing companies 3.5 years after their startup. Through materials such as feature stories, forums, and in-depth interviews, we investigated the entrepreneurial motivation, resources, bottleneck, and corresponding measures to compare the difference between continuing operations and withdrawal. The results revealed that entrepreneurs who continued their operations possessed a burning ambition and strong determination. In addition, they efficiently used their social relations to identify resources and supports and exerted their communication abilities to continuously negotiate with various parties. Moreover, this study compiled several causes of entrepreneurial failures in the hope of providing references for young entrepreneurs in the future. With the assistance of the Youth Entrepreneurship Project actively promoted by the government, Taiwanese youths are more likely to find a niche market.