- 期刊
應用模糊德爾菲法於運動酒吧展店區位選擇因素之探討
Applying Fuzzy Delphi Method on Factors of Sports Bar Site Selection
摘要
隨著國人休閒觀念的提升與開放，下班後至酒吧及夜店消費，成為時髦消遣，新開店亦如雨後春筍般冒出，酒吧及夜店的競爭趨於激烈。因此本研究以運動酒吧為例，探討展店區位之最適選擇，以提供經營者營運拓展之參考。首先，整理相關文獻尋找出影響運動酒吧區位選擇之可能因素，包含商圈因素、店面選擇因素、投資效益預估三大構面準則。其次採取模糊德爾菲法，透過專家意見，分析及探討並篩選出最適運動酒吧區位選擇之關鍵準則。最後，再將本研究之成果彙整出運動酒吧選擇店址之評估模式，此評估模式即可幫助未來想要展店之運動酒吧業者，降低展店之評估時間與風險，提高展店經營績效與創業者成功機會。
並列摘要
With the acceptation of western culture, go to a bar or nightclub becomes popular leisure activity after work. New opened bars and nightclubs increased the competition. Therefore, this paper aimed to discuss the optimal choice of store location using sport bars in Taipei as an example. First, from the literature review we can find possible influence factors when choosing store location, which include commercial district, shop character and expected return. Second, we apply the modified Delphi method to analyze and select the key criteria from professional opinions. Finally, a store location selection model is formed to help those who are going to open new stores reduce their evaluation time and risk, as well as increase the efficiency and possibility to success.