- 期刊
- OpenAccess
An Analysis of Differences in Willingness to Use Mobile Payment
行動支付使用意願差異分析
摘要
Recently, with the development of financial technology, mobile payment, which combines credit-card payment habits with the convenience of mobile phones, is expected to become the new mainstream of payment. For mobile payments, in terms of cognition, do people know how to use it? In terms of behavior, is it convenient to use? In terms of affect, do they enjoy using it? This study aims to answer those problem. This study conduct a questionnaire based on ABC model and TPB theory to explore the public's attitude towards mobile payment, illustrate key factor what affects people to adopt mobile payment, and provides a reference for banks to promote mobile payment and stores to provide mobile payment consumption. The result shows that behavior factor is the main consideration that affect people adopt mobile payment.