藝術博覽會作為一展覽與活動事件,實為一種複雜的文化空間與符號文本,牽涉文化部署與再現政治。在全球化動力與競爭下,西方藝博會權力中心Art Basel挾帶豐沛商業能量以及全球場域的高階權力在香港建立Art Basel Hong Kong。本文透過田野研究分析ABHK的展會機制運作、篩選制度、空間政治、符號再現等面向,揭露西方跨國藝博會如何運作微觀權力,在亞洲進行符號、品味與價格的再生產,重編全球與亞洲藝術市場的秩序,顯露西方中心與資本集中之跨國世界觀,並以藝博會為媒介操弄觀眾對符號意義的判讀,致使亞洲地區藝術消費品味朝向西方偏移的傾向。
As an exhibition and event, an art fair is a complicated cultural space and symbolic text, involving cultural deployment and political representation. Under the dynamics and competition of globalization, Art Basel, the power center of Western art fairs, has established Art Basel Hong Kong with abundant commercial energy and high-level power in the global field. This article analyzes ABHK's exhibition mechanism, selection system, space politics, symbolic representation, and other aspects through field study. It also exposes how the western multinational art fair operates micro-power, reproduces symbols, tastes, and prices in Asia, and reorganizes the market order of global and Asian art. The operation reveals the transnational worldview of Western centers and the concentration of capital, and uses art fairs as a medium to manipulate the audience's interpretation of the meaning of symbols, which has led to a situation where the taste of art consumption in Asia is shifting toward the West.