解封了！你想出國嗎？從疫情國門解封探討國人旅遊行為模式

因為這些年沒有出國，衍生出的報復性旅遊，因此本研究旨在討論疫情後國門解禁之國人旅遊阻礙與旅遊行為模式，疫情究竟仍是不是阻礙出國的因素呢？而在現今的後疫情時代是否遊客的心中依然對COVID-19有著防備之心，使其出國旅遊意願窒礙難行呢？又或是擔心出國後染疫的醫療費用及處理麻煩導致不敢出國旅遊？抑或是遊客的旅遊行為會產生改變呢？本研究針對305位受訪者，探討旅遊阻礙與出國預防性旅遊行為。研究發現，旅遊阻礙因素主要是人際間阻礙、個人內在阻礙；且高中職學歷背景者，其個人內在阻礙較高；人際間阻礙會因年齡不同而有差異。預防性旅遊行為則以出國期間的預防及保護措施為主；而且，對出國期間的預防性措施會因受訪者年齡、教育程度及婚姻狀況差異而有不同。

關鍵字

疫情解封；旅遊阻礙；旅遊行為

並列摘要

Revenge tourism derived from not traveling abroad due to COVID-19, this study aims to discuss the travel constraints and the travel behavior patterns of people after the country's restrictions are lifted after the epidemic. Is the epidemic still a factor that hinders traveling abroad? In the post-epidemic era, tourists still have a sense of preparedness against COVID-19? Has the travel behavior of tourists changed due to the epidemic? This study focused on 305 respondents to explore travel constraints and preventive travel behaviors abroad. The study found that the factors of travel constraints are mainly interpersonal constraint and personal internal constraint; and those with a high school vocational education background have higher personal internal constraint; interpersonal constraint vary according to age. The preventive travel behavior mainly focuses on preventive and protective measures during the period abroad; moreover, the preventive measures during the period abroad will vary according to the age, education level and marital status of the respondents.