自行車愛好者涉入流暢體驗與消費產品屬性之研究

A Study of Flow Experience Involvement and Consumer Goods Attribution of Bicycle Hobbyists in Taiwan

曹校章(Hsiao-Chang Chao) ； 林聯喜(Lian-Shi Lin)

《臺大體育學報》 13輯 (2008/09) Pp. 75-96

Abstracts

本文目的旨在瞭解自行車愛好者涉入流暢體驗與消費產品屬性的影響因素及相關性。以「自行車愛好者涉入流暢體驗與消費產品屬性量表」為研究工具，採電子網路問卷與隨機抽樣進行調查，得有效問卷429份，以描述性統計、皮爾森積差相關和典型相關等統計方法進行分析。結果：（一）對於「挑戰與自我樂趣」涉入流暢體驗較有感受，重視「安全功能」消費產品屬性；（二）涉入流暢體驗與消費品屬性呈現正相關(r=.189)；（三）經分析抽出二組典型相關，涉入流暢體驗主要透過第1組典型因素影響消費產品屬性，其中「涉入感受」與「挑戰與自我樂趣」涉入流暢體驗，為影響「安全功能」消費產品屬性之因素。結論：佈建完善的自行車設施、提供安全實用之產品，以滿足愛好者之內在需求。

Keywords

自行車愛好者 ； 涉入流暢體驗 ； 消費產品屬性

Parallel abstracts

The purpose of this study was to understand the factors that influenced the flow experience involvement and consumer goods attribution of bicycle hobbyists and their relationship. A self-developed questionnaire ”Flow Experience Involvement and Consumer Goods Attribution of Bicycle Hobbyists Scale” was used as the instrument and data were collected by random sampling through internet. The effective subjects were 429. Descriptive statistic, product-moment and canonical correlation were used to compute the data. And the results were: 1. The bicycle hobbyists felt stronger of ”challenge and pleasure” and thought highly of ”safety function”. 2. There were positive correlation between flow experience involvement and consumer goods attribution. 3. Flow experience involvement effects safety-function in consumer goods attribution via ”involvement perceptions” and ”challenge and self-pleasure”. In order to satisfy bicycle hobbyists' interior needs, complete bicycle constructions and safe, practical goods must be provided to bicycle hobbyists.

Parallel keywords

Flow Experience Involvement ； Consumer Goods Attribution ； Bicycle Hobbyists

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