- 期刊
自行車GPS衛星導航系統科技準備接受模式實證之研究
An Empirical Study on Technology Readiness and the Acceptance Model of a Bike GPS Satellite Navigation System
摘要
本研究以科技準備度與科技接受模式中的認知有用性與認知易用性作為研究之自變項，並以使用意圖作為依變項，對自行車運動參與者使用GPS的意願進行研究，本研究採問卷調查法，以自行車運動之參與者為研究對象，共發放210份問卷，回收210份問卷，回收率為100%，有效問卷數為200份，有效問卷率達95.2%。研究結果顯示：一、科技準備度對認知有用性有顯著正向影響；二、科技準備度對使用意圖無顯著影響；三、科技準備度對認知易用性有顯著正向影響；四、認知易用性對認知有用性有顯著正向影響；五、認知有用性對使用意圖有顯著正向影響；六、認知易用性對使用意圖有顯著正向影響。
並列摘要
This study uses technology readiness and perceived usefulness and perceived ease of use of acceptance model as independent variables and user's intention of bike sports participation toward the use of a GPS Satellite Navigation System as a dependent variable to investigate the user's inclination and behavior toward using a GPS Satellite Navigation System with a questionnaire survey. In total, 210 copies of the questionnaire were issued with a 100% response rate and 200 valid copies, accounting for 95.2%. Research results indicate that (1) Technology readiness has a significant positive influence on the perceived usefulness; (2) Technology readiness has no significant positive influence on user's intention; (3) Technology readiness has a significant positive influence on the perceived ease of use; (4) Perceived ease of use has a significant positive influence on perceived usefulness; (5) Perceived usefulness has a significant positive influence on user's intention; and (6) Perceived ease of use has a significant positive influence on user's intention.