- 期刊
從Lamigo桃猿隊轉售日商樂天集團案例探討臺灣職業棒球運動發展之研究
Research on the development of professional baseball in Taiwan based on the reselling of Lamigo Monkeys to Japanese Rakuten Group
摘要
2020年世界各地遭逢疫情肆虐，全球多數運動賽事均被取消。然而，臺灣因超前部署，防疫有成，球迷期盼已久的新球季，終於在樂天桃猿隊桃園主場揭開序幕，中華職棒成為全球第一個開打的職棒聯盟。回顧2019年Lamigo桃猿隊，近7年來曾經5度贏得總冠軍為職棒戰績最佳的球隊，票房也是中華職棒四隊當中最好的，球團卻在不堪虧損的情況之下，忍痛轉售給在日本同樣具有豐富經營職棒經驗的樂天集團，同時也是在臺灣職棒史上第一次有外資收購經營的職棒球隊，再次凸顯臺灣企業經營職棒球隊的困境。因此，本研究藉由此次Lamigo桃猿隊轉售事件，探討日商樂天集團的加入，對未來臺灣職棒運動發展，會產生什麼樣的改變和影響，進而提出分析與建議，為臺灣職業棒球運動經營管理者，創造更多的經濟收益。
並列摘要
In 2020, COVID-19 has been continuing its spread across the world. Most sports games around the world are canceled because of the coronavirus pandemic. However, due to Taiwan's advanced deployment and successful epidemic prevention, the long-awaited new season for fans finally kicks off at the home stadium of Rakuten Monkeys in Taoyuan. Chinese Professional Baseball League became the world's first professional baseball league that starts the new season. Looking back at the Lamigo Monkeys in 2019, in the past seven years, they have won five championships and become the best professional baseball team. The box office was also the best among the four Chinese professional baseball teams. However, under the circumstances of unable to bear the loss, the baseball team is sold to Rakuten Group, which also has rich experience in operating professional baseball in Japan. This is the first time in the history of professional baseball in Taiwan to be acquired by a foreign company, which once again highlights the plight of Taiwan's enterprises in operating professional baseball. Therefore, this study explores what changes and influences that the joining of the Rakuten Group would have on the future development of Taiwan professional baseball through this Lamigo Monkeys reselling event, and then puts forward analysis and recommendations to create more economic benefits for the management of Taiwan professional baseball.