- 期刊
面對疫情挑戰的生態旅遊發展探詢
Probe into the development of ecotourism under the COVID-19 pandemic
摘要
於2020年大爆發的新型冠狀病毒疫情（COVID-19）給全球旅遊業帶來難以衡量的衝擊。聯合國世界旅遊組織估計國際旅客在2020年減少了74％，且數千萬個與觀光旅遊有關的工作可能受疫情影響而消失，臺灣的旅遊觀光產業自然無法置身於外。由於國境的封鎖限制使得國人無法出國旅遊因而轉向國內旅遊，然防疫期間人擠人的傳統旅遊形式顯然不適合作為紓解身心壓力的管道。基於此，本研究視COVID-19疫情為重新思考國內旅遊生態的契機，從系統思考冰山理論探討疫情下的旅遊現象，提出熱門景點一窩蜂的旅遊熱潮重複上演、嘗鮮心態強化了旅遊亂象、慣性的旅遊消費模式造成旅遊環境的惡化，以及旅遊生態的根本變革有賴於個人心智模式的轉變等課題，並進一步以社頂部落、司馬庫斯、桃米社區為探討案例，從整全的全觀視域探詢其生態旅遊的未來開展面向，以供國內發展生態旅遊之參考。
並列摘要
The outbreak of the novel coronavirus (COVID-19) in 2020 has an unmeasured impact on the global tourism industry. The United Nations World Tourism Organization (UNWTO) estimated that international tourists decreased by 74% in 2020, and tens of millions of tourism-related jobs may disappear due to the impact of the pandemic, apparently, Taiwan's tourism industry cannot be out of this situation. Due to the border blockade restrictions, people cannot travel abroad and they turn to domestic tourism. However, crowded tourism pattern during the pandemic prevention period is obviously not appropriate as a way to relieve our physical and mental stress. Therefore, this study regards the COVID-19 pandemic as an opportunity to reflect domestic tourism ecology, it discusses the tourism phenomenon under the pandemic from the view of systems thinking iceberg and proposed that tourist craze at popular attractions is repeated, people who have a taste of what is just in season strengthened tourism chaos, the inertial tourism consumption pattern has caused the deterioration of the tourism environment, and the fundamental change of tourism ecology depends on the transformation of personal mental models. Further, this study takes Shirding Community, Smangus Community and Taomi Eco-village as examples to discuss the future development of ecotourism from the wholeness-praxis viewpoint so as to provide reference for the development of domestic ecotourism.