郵輪旅遊發展與岸上觀光初探

郵輪旅遊，是一種極具特色、流行與時尚的旅遊趨勢，旅遊郵輪產業已結合遊憩休閒、觀光旅遊、購物及娛樂活動等，而成為一種結合海、陸、空的觀光方式。本研究蒐集相關報導及研究資料，以內容分析方式結合研究者實際參與郵輪旅遊操作經驗，探討遊輪岸上旅遊之基本概念及其如何選擇岸上旅遊，在選擇郵輪旅遊時除了考量郵輪行經的路線與天數外，船上設施與享用的方式都是重要的選項。而郵輪停靠地的岸上觀光可選擇報名參加船上的團體或是依自己所蒐集的旅遊資訊自行安排外，遊客也可以參加旅行社包裝的岸上團體旅遊行程。而旅遊相關資訊更是出發前必須先行蒐集的內容，充分的了解將能更增旅遊的深度與選擇郵輪旅遊。

關鍵字

郵輪旅遊；岸上觀光；觀光行程

並列摘要

The cruise tour is a new traveling trend, having unique features, popularity and fashion. This industry of cruise tours combines leisure activities, tourism, shopping and entertainment and become an approach of traveling on land, water and in air. Through collecting related research and data, our study combines the practical participation of researchers and the operating experience on the cruise tours and then use content analysis method to discuss the basic conception and the choice of shore tours. We should consider the factors in the cruise routines and days when opting for cruise tours, meanwhile, the other factors, for instance, the service equipment and the enjoying way must be involved. Besides, there are three choices of shore excursion. First one is signing up for the group on the cruise, and second one is having arrangement by themselves through allocating in traveling information. The last option is that tourists could join the travel package, planned by the tourism. All in all, the related information of tours must be arranged before getting started. The abundance tours recognition will increase the depth and selection of cruise tours.

並列關鍵字

Cruise Tour ； Shore Excursion ； Sightseeing Tour

參考文獻

Weeden, C., Lester, J. A., & Thyne, M. (2011). Cruise tourism: Emerging issues and implications for a maturing industry. Journal of Hospitality and Tourism Management, 18(1), 26-29. DOI 10.1375/jhtm.18.1.26.

中國產業發展研究網（2016 年3 月23 日）。2015-2016 年全球郵輪業發展現狀及未來前景預測。取自網頁，壹讀-環球華文資訊網： https://read01.com/BeMkn3.html