業餘桌球積分賽參與者對計畫行為理論之干擾分析

The Analysis on How Amateur Table Tennis Players in Point Race Interrupted the Theory of Planned Behavior

張志銘(Chih-Ming Chang) ； 游素滿(Su-Man Yu) ； 詹正豐(Cheng-Fong Jan)

《管理實務與理論研究》 9卷2期 (2015/06) Pp. 81-98

https://doi.org/10.29916/JMPP.201506_9(2).0005

摘要

本研究旨在探討業餘桌球積分賽高低分組在參與者之行為態度、主觀規範、知覺行為控制對行為意圖之干擾影響。以桃園市、臺北市、新北市之業餘桌球積分賽參與者為研究對象，共發出463份問卷，有效回收446份，有效問卷率為92.83%。經SPSS 18.0中文版電腦統計軟體進行分析得到結論為：業餘桌球積分賽參與者，參與桌球積分賽之行為態度會正向影響行為意圖；主觀規範會正向影響行為意圖；知覺行為控制會正向影響行為意圖。行為態度與主觀規範具有正向關係；主觀規範與知覺行為控制具有正向關係；行為態度與知覺行為控制具有正向關係。當行為態度、主觀規範與知覺行為控制各變項，置入積分值後，主觀規範的教師構面對行為意圖具有干擾情形。最後，根據研究結果提出建議，以供未來桌球積分賽主辦單位及未來研究之參考。

關鍵字

行為態度 ； 主觀規範 ； 行為意圖

並列摘要

This study was purposed to explore the influence on behavioral intention caused by the behavioral attitude, subjective norms and perceived behavioral control among the players of amateur table tennis ranking tournaments, together with the interference to behavioral intention after ranking interference variables were taken into consideration. This study was conducted by using the researching tool of the ＂Questionnaires for Analysis on the Interference to the Planned Behavior Theory Caused by the Players of Amateur Table Tennis Ranking Tournaments＂ with the experimental subjects recruited from the players of amateur table tennis ranking tournaments separately on Taoyuan City, Taipei City, and New Taipei City. There were totally 463 questionnaires delivered and 446 valid replies received with the valid samples rated at 92.83%. After both the multiple regression analysis and the hierarchical regression analysis were performed by SPSS 18.0 Statistical Package Software of Chinese Version, research findings were concluded as below. The behavioral attitude of the players of amateur table tennis ranking tournament would exert positive influence on behavioral attention. Subjective norms would exert positive influence on behavioral intention. Perceived behavioral control would exert positive influence on behavioral intention. Behavioral attitude was positively correlated to subjective norms. Subjective norms were positively correlated to perceived behavioral control. Behavioral attitude was positively correlated to behavioral control. Regarding the parts of interference, the interaction between the players with high rankings and the subjective norms in the dimension of teachers would exert positive influence on behavioral intention. Finally, based on research results, some suggestions were raised available for the reference of the hosting units of table tennis ranking tournament and upcoming researches.

並列關鍵字

Behavioral Attitude ； Subjective Norm ； Behavioral Intention

參考文獻

丁昱文(2012)。以計畫行為理論探討國小學生參與運動代表隊之行為意圖－以獎勵制度為干擾變項。大葉大學管理學院碩士在職專班運動事業管理所。

王耀聰、洪煌佳(2012)。國小學童參與運動社團之行為意圖研究。國立臺灣體育運動大學學報。2，1-17。

呂宛蓁、鄭志富(2008)。職棒觀眾觀賞行為意圖模式之研究。體育學報。42(3)，95-112。

李淑華、黃美珍、徐茂洲(2011)。大學生參與壁球運動行為傾向模式之研究。休閒產業管理學刊。4(3)，44-63。

李宗昱、湯慧娟(2012)。國小羽球隊員參與羽球團隊之行為意圖研究。臺東大學體育學報。17，39-53。