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Animal-agriculture Based Entrepreneurship: Descriptive Norms, Perceived Economic Viability and Behavioural Intention among Final Year Agriculture Related Students in Ibadan, Nigeria

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Agriculture and entrepreneurship are tools of salvaging poverty, especially among agriculturally educated youths. This study therefore investigated descriptive norms, perceived economic viability and behavioural intention regarding animal-agriculture based entrepreneurship among final year agriculture related students in Ibadan, Nigeria. Four hundred and twenty one copies of randomly administered questionnaires yielded data whose analysis reveal that a little above half of the respondents have ‘serious’ behavioural intention to engage animal-agriculture based entrepreneurship. Marital status, institutional category and discipline affiliation had significant effects on this behavioural intention (p<0.05) while gender did not (p>0.05). Age and descriptive norms are significantly related to this behavioural intention, but perceived economic viability is the best predictor of same (p<0.01). Being married, a college rather than a university student as well as being in animal-related discipline are associated with greater behavioural intention to engage in animal-agriculture based entrepreneurship.

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