Enterprise Brand Competition Ability and its Application Research Based on System Dynamics

Zhihui Han ； Junhai Ma

《Advance Journal of Food Science and Technology》 5卷11期 (2013/11) Pp. 1505-1509

https://doi.org/10.19026/rjaset.5.3375

摘要

In this study we modeling the enterprise independent brand operation ability of the system with the method of system dynamics, have the, analysis to the relationship between R&D, production, marketing of the three subsystems, analyzes the factors that influence the brand competition risk, grasp the various factors for the competitive strategy of enterprise brand influence, implementation and algorithm by using vensim software and then through the clustering analysis, we have a study of 12 enterprises leather brand operation ability, the result has reference value for practical construction of independent brand+-s of Chinese enterprises and we provide some suggestions to enhance the own brand operation capability of Chinese enterprises, which has important theoretical innovation and practical significance.

關鍵字

Brand operation ability ； brand competition ability ； system dynamics