從中國納西族摩梭人的文化產業來探討「文化創意產業」建構之研究

文化創意產業，是以「文化」為核心，「創意」為靈魂，把活的觀念注入產業，將產品賦予生命力，並以「文化產業化，產業文化化」的方式，讓文化與產業呈現出多樣性與豐富性。世界各民族的文化，各有其特殊性，透過創意思維，讓傳統上原本只將「文化」定位在狹窄的文化概念裡跳脫出來，轉向以「產業地位主體化」、「產業空間國際化」與「產業形態數位化」的方向。自然資源總有一天會殆盡，文化創意卻是源源不絕；文化創意產業需要的自然資源不多，主要依賴智慧創造。然而文化創意產業必須具備的條件：一是國家必須形成成熟的文化市場；二是國內理論研究必須對文化創意產業進行廣泛而有成效的研究；三是政府必須制定出完善成熟的文化創意產業政策。目前台灣雖然已有制定出文化創意產業政策，但是缺乏理論研究，導致政府文化創意產業無法依循著正確的方向前進，亦未建立穩固的、成熟的文化市場，以致文化創意難以快速發展。本文是從中國少數民族文化產業發展的經驗做為借鏡，來探討未來台灣文化創意產業發展的方向。總而言之，文化創意產業是台灣人的新希望，也是年輕人的大未來，更是原住民族的新契機。

關鍵字

文化創意產業；文化工業；文化產業化；文化符號

並列摘要

Cultural and creative industries are based on the concept of ”developing cultural industries and bringing culture into industry.” Culture is as the core of the industry and creativity is as its spirit. Internationally, each nation has its own special cultures. Through creative thoughts, traditions are able to escape from cultures in narrow sense, and then turn to subjectification, internationalization and digitization. Natural resources are limited and will one day be depleted, while cultural creativities are endless. Cultural creativities mainly depend on creative intelligence. The key requirements of cultural and creative industries are: cultural market mature, abundant research outcomes in the field, appropriate cultural and creative industries policies. Even though the cultural and creative industries policies have been launched in Taiwan, cultural and creative industries are unable to develop appropriately and rapidly due to the lack of the theoretical studies. In order to improve the research in field of cultural and creative industries, this paper examines the cultural industries development of minority groups in China and further applies the cases to explore cultural and creative industries development in Taiwan. In short, cultural and creative industries are not only the great future and hope for Taiwanese people, but also a new opportunity for indigenous people.