- 期刊
你適合電動車嗎？「環保趨勢」與「個人利益」之間權衡
Are You Suitable for Electric Cars? Trade-off between "Environmental Trends" and "Personal Interests"
摘要
本研究基於時下最具環保概念的前瞻性科技產業「電動車」（Electric Vehicle；EV）的市場追逐熱絡度，造成神話般投射集體無意識（Collective unconscious）的現象，形成研究分析的議題。議題綜合使用者經驗闡述電動車使用優勢，涵蓋了經濟價值與政府政策，在比對了車輛折舊與年限的現實之後，產生出與個體經濟前後相互對立的現象，因此具有實務分析性的商業心理之管理意義。電動車的動力源自能源電池驅動馬達，具備了使用能源與保養費以及政府環保政策補助上的經濟優勢，然而車輛在正常使用上皆有折舊的現實，在面對車輛使用年限推進保固框架，形成折舊率面對能源電池價格時，經濟與優勢完全背道而馳，這個現實的問題實際的影響了受訪者，除了在使用經濟之外，無法依循傳統汽車的形式使價值延續。而且在目前的環境中，能源供給也侷限了普遍性，亦形成參與者障礙（楊和伸；顏上詠，2021）。這些現實的資訊也因此讓受訪者出現了心理矛盾，干擾了決策。本研究探討實際性的現象，透過資料收集與政策分析，採用結構式訪談的方式，在對車主與非車主之間訪談比較主要發現得出以下結論：（1）當題目為「電動車使用優勢」，此題引導車主趨向感性；非車主趨向理性，表現出積極的結果。（2）當題目為「折舊與年限的現實」，該題影響車主趨向理性；非車主趨向感性，陷入「囚徒困境」，呈現出消極的結果。（3）本研究題目製成「電動車合適自我性評量表」，可提供參與人自我檢視本身之經濟效益分析。（4）本研究發現受訪者主動無意識的傳播，本研究將此現象命名為「傳聲筒效應」。
並列摘要
The study is based on the forward-looking technology industry "Electric Vehicle" (EV), which has the most environmentally friendly concept today market chasing enthusiasm, resulting in the mythical projection of the phenomenon of collective unconscious, forming a topic of research and analysis. The topic comprehensively explains the advantages of electric vehicles based on user experience, covering economic value and government policies, and after comparing the reality of vehicle depreciation and life, it produces a phenomenon that is opposed to the individual economy, so it has the management significance of practical analytical business psychology. The power of electric vehicles comes from the energy battery drive motor, with the use of energy and maintenance fees and government environmental protection policy subsidies in economic advantages, but the vehicle in normal use has the reality of depreciation, in the face of the vehicle service life to promote the warranty framework, the formation of depreciation rate In the face of energy battery prices, the economy and advantages are completely contrary, this practical problem actually affects the respondents, in addition to the use of the economy, cannot follow the traditional car form to continue the value. Moreover, in the current environment, energy supply also limits universality and creates participant barriers (Yang; Yan, 2021). This realistic information also caused psychological contradictions among respondents and interfered with decision-making. This study explores the practical phenomena, through data collection and policy analysis, using structured interviews, and mainly concludes that the following conclusions are drawn from the comparison of interviews between car owners and non-car owners: (1) when the topic is "Advantages of Electric Vehicles", this question guides car owners to tend to be emotional; non-owners tend to be rational and show positive results. (2) When the topic is "The Reality of Depreciation and Life", this question affects the tendency of car owners to be rational; non-owners tend to be emotional, fall into prisoner's dilemma, and present negative results. (3) This research topic is made into "Electric Vehicle Suitability Self-Rating Scale", which can provide participants with self-examination of their own economic benefit analysis. (4) This study found that respondents actively and unconsciously propagated, and this study named this phenomenon "microphone effect".