海洋運動觀光產業經濟效益分析－以東北角暨宜蘭海岸國家風景區為例

Classifying the Economical Benefit of the Marine Sports Tourism Industry - A Case Study on the Northeast and Yilan Coast National Scenic Area

曹校章(Hsiao-Chang Tsao)

《島嶼觀光研究》 10卷2期 (2017/07) Pp. 1-16

摘要

本研究主要目的在針對東北角暨宜蘭海岸國家風景區海洋運動觀光產業經濟效益進行分析。本文以旅遊成本法與條件成本分析法進行經濟效益分析，最後再比較這兩種評估方法對於海洋運動觀光產業經濟效益之估算差異。研究結果指出：旅遊成本分析法所估算的個人經濟效益為新臺幣341 元。條件成本分析法中的使用價值經濟效益為新臺幣1,339 元、存在價值經濟效益為新臺幣648 元、遺贈價值經濟效益為新臺幣876 元，帶入交通部103 年東北角暨宜蘭海岸國家風景區的總旅遊人數4,643,339 作為人數推估值。其總體經濟價值：旅遊成本分析法為新臺幣1,583,378,599 元，條件成本分析法之使用價值為新臺幣6,217,403,921元，條件成本分析法之存在價值為新臺幣3,008,883,672 元，條件成本分析法之遺贈價值為新臺幣4,067,564,964 元，總體而言採用條件成本分析法的總體推估效益估算大於旅遊成本分析法。本研究結論：採用條件成本分析法 (CVM) 所估算的經濟價值高於採用旅遊成本法 (TCM)，而前往東北角暨宜蘭海岸國家風景的海洋運動觀光客在實際從事旅遊活動之後，內心所感受到的價值遠比他們實際支付的價值要來得高所致。

關鍵字

敘述偏好法 ； 顯示性偏好法 ； 旅遊成本分析法 ； 條件成本分析法

並列摘要

This study aimed to analyze the economical benefit of the marine sports tourism industry in the Northeast and Yilan Coast National Scenic Area. The economical benefit was analyzed using the travel cost method and the contingent valuation method. Lastly, the economical benefit estimates for the marine sports tourism industry obtained using these two methods were compared. The result showed that the individual economical benefit obtained using the travel cost method was NT$341. The economical benefits of use value, existence value, and bequest value obtained using the contingent valuation method were NT$1339, NT$648, and NT$876, respectively. The estimates were calculated based on the total number of travelers of the Northeast and Yilan Coast National Scenic Area provided by the Ministry of Transportation and Communications in 2014. In the aspect of total economical benefits, the estimate obtained using the travel cost method was NT$1,583,378,599, while the estimates of use value, existence value, and bequest value obtained using the contingent valuation method were NT$6,217,403,921, NT$3,008,883,672, and NT$4,067,564,964. Generally speaking, the estimated benefits which were obtained using the contingent valuation method were higher than those obtained using the travel cost method. Conclusion: The estimated benefits which were obtained using the contingent valuation method (CVM) were higher than those obtained using the travel cost method (TCM). After the tourists participated in marine sports activities in the Northeast and Yilan Coast National Scenic Area, they felt the value of the tourism was higher than the prices of the tour.

並列關鍵字

Expressed Preference Methods ； Revealed Preference Methods ； Travel Cost Method ； Contingent Valuation Method

參考文獻

呂適仲(2012)。產業導向遊憩區發展生態旅遊之遊憩價值評估─以松柏嶺遊憩區為例。環境與藝術學刊。14，94-101。

東北角暨宜蘭海岸國家風景區管理處（2016）。成立沿革。上網日期：2016 年11 月30 日，網址：http://www.necoast-nsa.gov.tw/gov/Article.aspx?Lang=1&SNo=03001310

林中暉(2006)。台灣北海岸岸釣活動發展潛力與效益評估之研究(碩士論文)。國立臺灣海洋大學。

邱春英(2002)。台東縣池上鄉觀光業發展之研究(碩士論文)。國立彰化師範大學。

曹校章、陳建文、黃智能(2015)。海洋運動觀光與休閒活動涉入量表之發展。嘉大體育健康休閒期刊。15(1)，92-105。