正面的教育力量：921地震教育園區參觀者正負情緒、風險知覺、慾望與行為意圖關係之研究

921地震教育園區是臺灣附有展覽與教育功能的黑暗觀光場域。本文主旨在討論921地震教育園區參觀者的正向情緒與負向情緒，如何影響對地震災害的風險知覺、防震慾望與後續行為的關係。本研究採用量化研究取徑，以參觀者作為研究對象進行問卷調查，總共發放485份問卷，回收有效樣本數為474份（有效率：97.73%）。經過統計分析後，主要有2個結論：（一）正向與負向情緒皆會影響個人的風險知覺，進而影響慾望與行為意圖。（二）正向情緒對於風險知覺的影響力高於負向情緒。建議921地震教育園區可以加強災後重建的防震防災發展與教育，強化正向能量的引導。另外，建議未來研究者可以加入質性研究取徑，取得參觀者對於正向與負向情緒的內涵與定義；或加入更多研究變項分析解參觀者的狀態；或是將其他同質場域參觀者的看法共同納入討論。

關鍵字

黑暗觀光；天然災害；負面文化遺產；災害遺址；防災教育

並列摘要

The 921 Earthquake Museum of Taiwan is a dark tourism attraction with exhibition and education functions in Taiwan. The main purpose of the study is to discuss how visitors' positive and negative emotions affect their risk perception of earthquake disaster, the desire for disaster prevention, and behavioral intention of disaster prevention. The study conducted a quantitative research approach, and collected data from visitors. There were 485 samples and 474 valid (effective rate: 97.73%). After statistical analysis, there were two conclusions: First, both positive and negative emotions affect individuals' risk perception, which in turn affects desire and behavioral intentions. Second, the influence of positive emotions is higher than negative emotions. The study suggested that the museum can increase the education and development of post-disaster, and strengthen the guidance of positive emotions. In addition, the study also suggested that future researchers can conduct a qualitative research approach to obtain visitors' connotation and definition of positive and negative emotions, or add more relevant variables in order to have better understanding of visitors, or take other similar dark tourism attraction into account together.