數位知識流通與私有經濟價值創造－華藝（Airiti）的經營策略與技術服務個案分析

Digital Knowledge and Its Economic Value Creating: The Case Study for Airiti's Commercial Strategy of Digital Knowledge Service

陳康芬(Chen Kang-fen) ； 呂得成(Lu De-cheng)

《休閒研究》 10卷1期 (2020/08) Pp. 123-134

摘要

華藝（Airiti）目前為繁體中文最具規模的學術服務集團。本論文即以華藝數位為案例，探討繁體中文知識出版產業在資訊網路時代所面臨的出版挑戰，以及整合資本主義經濟邏輯之下自由市場、現代體制專業分工、數位典藏技術與資料庫分析的策略布局，分析華藝學術出版以知識服務為理念所提供的專業化與資本化的一站式整合學術服務營運，並評估此營運模式對繁體中文學術社群帶來的現況影響，以及從出版產業轉向類知識導航服務的獨佔市場發展。

關鍵字

數位出版 ； 華藝學術 ； 知識服務 ； 策略布局 ； 產業技術專業化

並列摘要

Airiti is the large-scale digital publisher in traditional font Chinese for serving academic community and researches. This study will analyze the challenges of Airiti after the second information revolution in 1980s. These challenges are there dimensions. The first one is that Airiti's commercial benefits from free market function in capitalism system. The second is phenomenon of specialization in modern system. The third is the tactic development of digital reservation and its technique in digital knowledge service market. The tree dimensions are connected with the way of Airiti's One-step serve. This research will offer the process of Airiti's One-step serve and how it works including the inference about Airiti's monopoly in future knowledge guidance serve market in Taiwan.

並列關鍵字

Digital Publishing ； Airiti ； Knowledge Serve ； Commercial Strategy ； Specialization of Industry Technology