並列摘要
The pure Taiwan honey market was imitated by Climate Change.There are many imported honey and adulterated honey existing.Consumers can't be assured purchase.It results in adversely affecting the Taiwan beekeepers. Thinking over positively in beekeeper's viewpoint to know Taiwan honey market.The researchers should emphasize both quality and quantity of research methods.This study mainly discusses the future of honey brand building and new packaging applications.Several conclusions derived from this research are as follows.First, consumers will value more on the quality.Second, highlight the honey features of package will also be the top issue.Third, Design is not limited to graphic visual, but to give a direction for a better business model path.