- 期刊
從柔性權力（Soft Power）理論談論美國文化影響力
From Theory of Soft Power Talks about American Cultural Effect
摘要
柔性權力（soft power）是一個新興的概念，在1990年由美國哈佛大學甘迺迪學院院長約瑟夫．奈伊（Joseph S. Nye，Jr.）所提出的概念。日後，柔性權力這個概念受到廣泛的使用，柔性權力的意義包含一個國家的文化（普世性文化）、國家的政治價值或意識形態、以及形塑國際規則與決定議題的外交政策與外交能力。本文首先對柔性權力的定義和起源提出說明，其次介紹美國的柔性權力，文章中提及美國的柔性權力，主要焦點放在美國文化。談論美國文化的影響力，並以好萊塢電影、美國職業運動MLB與NBA，與美國高等教育系統為例子。由以上這三個例子來解釋美國的柔性權力在文化領域的影響力。在結論部分，說明為何柔性權力此一新興概念為何會被約瑟夫．奈伊所提出，提出的用意為何，柔性權力理論對於美國外交政策的影響。
並列摘要
Soft power is a new concept and new theory; it was created by Joseph S. Nye, Jr. who mentioned in 1990. Now, soft power is popular word, you could heard in programs or read on the magazines. The meaning of soft power has a lot of different constructions. In fact, Soft power is an invisible power of a nation. It can shape other countries' preferences by its culture, ideology, system, political ideas, values, and the legitimacy of government's policies. This report will start from the origin of the concept of American soft power, then to explain the ways that how US implements its soft power. In order to verify whether American soft power is exist or not, in the first paragraph; it defines the meaning of soft power. In the other t paragraphs, it discusses with American soft power of cultural effect, for instance, Hollywoodish movies, American professional sport (NBA and MLB), and American high education system. In conclusion, the report wants to talk about why did Nye create the word? What is his purpose? The concept will affect U.S.A. foreign policy.